What to compare on
Every studio platform runs a class schedule, sells memberships and packs, and checks people in. For a studio with a website, the differences that matter are: how well the timetable embeds on your own site and whether it can be filtered per class type; whether a new visitor can buy the intro offer without creating an account first; how memberships, packs and drop-ins are sold online; whether there is a branded app; and cost at your size. Here is how the common ones compare.
Mindbody
Website: embeddable schedule widgets, class and appointment booking, and purchase widgets for pricing options; branded web pages; deep links per class type and instructor. The widgets are functional and somewhat dated; the consumer Mindbody app is a discovery channel and a marketplace.
Intro offer: purchasable online; account creation is part of the flow but can be streamlined.
Memberships and packs: comprehensive; contracts, auto-pay, class packs, retail.
App: branded app available at extra cost.
Strengths: the most complete feature set; the consumer app brings discovery. Watch: price, complexity, and the marketplace question (members in the Mindbody app see other studios).
Glofox
Website: a clean embeddable timetable and booking widget; membership and pack purchase online; branded member app included in most plans; deep links.
Intro offer: designed for lead capture; intro offers purchasable with a short sign-up.
Memberships and packs: strong; built for boutique fitness and gyms with recurring memberships.
Strengths: polished member experience, good app, built for growth-focused boutique studios. Watch: pricing tiers; less depth for appointment-based services.
Momence
Website: modern embeddable widgets for schedule, memberships, packs, courses and on-demand content; deep links; a branded app; good design flexibility.
Intro offer: purchasable online; guest checkout options.
Memberships and packs: flexible, including courses, workshops, video libraries and marketplace-free.
Strengths: modern, flexible, strong for studios mixing classes, courses and on-demand; no consumer marketplace. Watch: newer than the incumbents; check specific integrations.
TeamUp
Website: embeddable schedule and registration widgets; membership purchase; deep links; simple and fast-loading.
Intro offer: supported.
Memberships and packs: solid; popular with independent gyms, CrossFit boxes and martial arts.
Strengths: affordable, straightforward, honest pricing; good for owner-operated gyms. Watch: fewer marketing automations; branding is lighter.
WellnessLiving
Website: widgets for schedule, booking and purchase; branded app; deep links.
Intro offer: supported with lead forms.
Memberships and packs: comprehensive, with loyalty and automation.
Strengths: a Mindbody alternative with strong automation and a competitive price. Watch: interface density.
Bsport (Europe)
Website: embeddable schedule and booking, branded app, good multilingual and multi-currency support.
Strengths: built for European boutique studios; on-demand video included. Watch: smaller ecosystem outside Europe.
What the website needs from any of them
- The intro offer as a button on every page, opening a purchase flow that a stranger completes in under a minute, with the account step as light as the platform allows.
- The timetable embedded on one dedicated page, filterable by class type and instructor, and deep-linked from class-type pages so "Reformer Pilates" opens the timetable filtered to reformer.
- Pricing explained on your site in plain words, with Buy buttons deep-linked to each membership or pack in the platform.
- Instructor pages linking to their classes on the timetable.
- The flow tested inside Instagram's in-app browser.
- Tracking of intro purchases, class bookings and membership purchases by page and source.
Choosing
- Boutique studio focused on memberships, wants a great app: Glofox.
- Mix of classes, courses, workshops and on-demand, design-conscious: Momence.
- Established studio needing the deepest feature set and the consumer app for discovery: Mindbody.
- Independent gym or box, cost-conscious: TeamUp.
- Mindbody-like features at a lower price with automation: WellnessLiving.
- European studio: Bsport or Momence.
Already on one? Stay unless it blocks the intro offer flow; the website can make any of them convert.
Where this sits
Embedding whichever platform a studio runs so the intro offer is one tap from every page and the timetable is filtered by the class the visitor was reading about is the core of what we build into studio websites. The platform is your choice; the funnel from your domain into it is ours.