For coaches, hypnotherapists, holistic therapists and doulas
A coaching website that says who you help and books the first session
Clients choose a coach or therapist on fit and specificity. The site has to say exactly who you help and how, state prices, avoid the claims regulators penalise, and book the first session.
One job, done properly
Coaching and therapy websites fail in the same way: they are vague. 'Helping you live your best life' describes nobody. The client is looking for a coach or therapist who works with their specific situation, states a price, has credentials they can check, and can be booked without a sales call. The site that is specific wins.
We build coaching and therapy sites to be specific and bookable. Who you help and what changes, in the client's words. Credentials and accreditation. Session and package prices. First session or discovery call booked online. Online and in-person explained. Claims within the rules for your country. And a sub-page for each practice type, from life coaches to doulas.
The three problems we hear most from therapists and coaches
Copy that describes nobody
Specific pages: who, what situation, what changes.
Prices hidden behind a discovery call
Session and package prices stated.
Claims that worry regulators
Written within the rules, with room for review.
Six things a coaching practice website must get right
Specific who-and-what pages
In the client's words.
Credentials
Accreditation, training, memberships.
Prices
Sessions, packages.
First session booking
Acuity, Calendly, Paperbell or Practice Better.
Online and in-person explained
Platform, setup.
Compliant claims
Within your country's rules.
Built for the way your kind of coaching practice works
The same build, tuned for the specific practice type: the booking tools it uses, the questions its patients or clients ask, and the rules it works under.
- Business coachesOwners want a coach who has helped a business like theirs through the stage they are at. The site has to be that specific, show outcomes, price the programme and book the call.
- Career counsellorsClients are stuck, or students are choosing. The site has to name the situation, explain what a session produces, state the price, and book it.
- Doulas and antenatal educatorsExpectant parents are researching at night, unsure what a doula does. The site has to explain, show who you are, state packages, and make the first chat easy.
- Nutrition and health coachesClients are sceptical of wellness claims. The site has to be specific about who you help, honest about what coaching is and is not, clear on price, and easy to book.
- Reflexologists and holistic therapistsClients want to know what the treatment involves, what it costs and whether you are trained. The site has to explain honestly, within the rules, and book with a deposit.
- HypnotherapistsClients are curious and cautious in equal measure. The site has to explain what happens in a session, name the issues you help with lawfully, state fees and book the first session.
- Life coaches'Helping you live your best life' describes nobody. The site has to name the situations, state the price, show the accreditation and book the call.
- Relationship and family therapistsOne partner is usually researching alone, quietly. The site has to be discreet, explain how it works, state fees, and offer a confidential way to book.
- Sleep consultantsExhausted parents search at 3am. The site has to be short, honest about the approach, clear on price, and book a call in one tap.
What we usually build
Written with you, from one conversation about the business. Each is its own search result.
- Home
- Who I work with
- How it works
- Prices
- Book a session
- About
- Blog or resources
- Contact
Works with what you already use
If your staff already know one of these, you keep it. We embed it, style it to match, and connect the calendar. If you have not chosen one, we recommend one for how you work.
- Acuity
- Calendly
- Paperbell
- CoachAccountable
- Practice Better
What therapists and coaches usually ask first
Which booking tools work for coaches and therapists?
Acuity, Calendly, Paperbell, CoachAccountable and Practice Better handle discovery calls, sessions, packages and payment, with video links sent automatically.
What claims can we make?
Fewer than the wellness industry does. Health and mental-health claims are regulated in most countries and testimonials for health outcomes are restricted in several. We write specific, honest copy and leave out the guarantees.
Should we publish prices?
Yes. Session and package prices on the site. Clients who cannot afford it do not waste your time; the rest book with confidence. 'Book a free discovery call to find out' loses the specific buyer.
Does this cover doulas and hypnotherapists?
Yes. Each practice type has its own sub-page because a birth doula and a business coach have different clients and different rules.
Built to the rules and payment habits of your country
Remote, in your time zone. Each country page covers what changes: privacy law, the booking tools people use, and how customers expect to pay.
- United StatesNine to twelve hours ahead of the US. Your morning is our evening, and we keep those hours for US calls.
- CanadaNine to thirteen hours ahead of Canada. Your morning is our evening, and we keep those hours for calls.
- United KingdomFour to five hours behind us. We overlap for most of your working day.
- AustraliaFive to seven hours ahead of us. Your afternoon is our morning.
- NetherlandsThree hours ahead of you. We overlap for almost the whole working day.
- IrelandFour to five hours behind us. We overlap for most of your working day.
- New ZealandSeven to eight hours ahead of us. Your afternoon is our morning.
- DenmarkOne Danish client already.
- SingaporeThree hours ahead of us. We overlap for almost the whole working day.
- United Arab EmiratesOne hour behind us. We overlap for the entire working day, and we work a Sunday-to-Thursday week when you need it.
- PakistanOur home time zone. Same hours, same city for many of you, and calls or visits are straightforward.
- South AfricaThree hours behind us. We overlap for the whole working day.
- IndiaHalf an hour ahead of us. Same working day, same evenings.
- MalaysiaThree hours ahead of us. We overlap for almost the whole working day.
- SwedenWe work in English.
- NorwayWe work in English.
- GermanyWe work in English.
- AustriaThree to four hours behind us. We overlap for most of your working day.
- SwitzerlandThree to four hours behind us. We overlap for most of your working day.
- BelgiumThree to four hours behind us. We overlap for most of your working day.
- FranceThree to four hours behind us. We overlap for most of your working day.
- SpainWe work in English.
- PortugalFour to five hours behind us. We overlap for most of your working day.
Tell us about your coaching practice
What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.
Other businesses we build for
- DentistsPatients search at night and book in the morning, if they can. A site that lets them book, shows real prices, and looks after itself.
- ClinicsReception is on the phone. The website should be taking the bookings that do not need a person. Built for physio, chiro, podiatry, therapy, med spas and allied health.
- Salons and barbersMost of your clients decide to book when you are closed. Instagram gets them interested; the website has to take the booking.
- Studios and gymsTimetable, book a spot, buy the pass, all on a phone, in under a minute. Built for yoga, pilates, barre, dance, boxing and personal training studios.
- TradesSomeone with a leak searches, taps the first site that loads, and calls or sends photos. If your site is slow or has no form, they tap the next one.
- AutomotiveDrivers want a slot, a price and a reason to trust you. The site has to book the service or test online, quote the repair from a photo, and prove you are the honest garage.
- PetsPet owners are choosing someone to trust with a family member. The site has to show the people and the place, state prices, handle the paperwork, and book the slot.
- Education and lessonsParents and adult learners compare on qualifications, fees and fit. The site has to show all three, book a trial, and enrol the term or course without a phone call.
- Photography, events and creativeCouples and clients book a year out, compare on the work and the price, and check the date first. The site has to show the work fast, state the packages, and take the date enquiry properly.
- Professional and financial servicesClients choose on trust and clarity. The site has to explain what you do in plain words, state fees where you can, show regulation and credentials, and book the first meeting.
- Hospitality and experiencesGuests book on the marketplace because your site cannot take the booking. A site with live availability, direct reservation and honest prices takes it back, without the commission.
- Childcare and familyParents are choosing who looks after their child. The site has to show the setting, prove vetting and inspection, explain fees and funding, and take the enquiry, viewing or enrolment.
- Repair and technical servicesCustomers want to know if you fix their thing, what it costs and how long. The site has to answer all three and book the drop-off or visit.
- Funeral and life eventsPeople arrive at these sites at the hardest moments. The site has to be calm, answer the practical questions plainly, state prices, and make the first call or message easy.