For clinics
A clinic website that takes the appointment before the phone rings
Reception is on the phone. The website should be taking the bookings that do not need a person. Built for physio, chiro, podiatry, therapy, med spas and allied health.
One job, done properly
A clinic's phone rings most between eight and ten in the morning, which is exactly when reception is checking people in. The bookings that need a human should get one. The ones that do not, a returning patient rebooking, a new patient picking a first appointment, should happen on the website while the phone is busy.
We build clinic sites around the booking tools clinics actually use, with a page per practitioner and per location, written in language a patient understands, and built to the advertising rules for your country.
The three problems we hear most from clinics
Reception spends the morning on the phone
Our longest-running engagement is a clinic network whose admin time fell from forty hours a week to sixteen once booking moved online. The principle is the same at any size.
Patients cannot tell which practitioner to book
Every practitioner gets a page: what they treat, how they work, and a button that books them. Patients choose with confidence, and each page is its own search result.
Nobody knows what the site is allowed to say
AHPRA in Australia, the CQC in the UK, HIPAA in the US, the AVG in the Netherlands. We build to the rules for your country so you are not the one who has to know them.
Six things a clinic website must get right
Booking embedded from your clinic software
Cliniko, Jane, Nookal, Power Diary, Semble, Zanda. Embedded and styled to match, with new and returning patient flows, practitioner and location choice, and reminders from the tool you already pay for.
A page per practitioner and per location
Google shows a page, not a clinic. A page for each practitioner and each location means you appear for the specific searches, and each has its own booking button.
Condition pages in the patient's words
People search 'lower back pain physio', not 'musculoskeletal services'. Each condition you treat gets a short page that explains what happens at the first visit and links to booking.
Built to your country's health advertising rules
Testimonials removed where AHPRA prohibits them, registration details displayed where the CQC requires them, health forms routed through HIPAA-capable tools in the US.
Intake forms that arrive before the patient does
Sent by the booking tool after booking, completed on a phone, in the file before the appointment. Fewer clipboards in the waiting room.
Fast, on a phone, in the car park
A patient checking your address on the way in should not wait for the page. Under two seconds on a mid-range phone.
Built for the way your kind of clinic works
The same build, tuned for the specific practice type: the booking tools it uses, the questions its patients or clients ask, and the rules it works under.
- Acupuncture and traditional medicineNew patients have questions about needles, evidence and what to expect. The site has to answer them honestly, within your regulator's rules, and book the first visit.
- Audiology and hearing clinicsOften it is the adult child who books for a parent. The site has to be readable, honest about hearing aid prices, and make the first test a single tap.
- ChiropracticNew patients arrive nervous about what an adjustment involves and what a course of care costs. A site that answers both and books the visit does the receptionist's hardest job.
- Counselling and psychotherapyReaching out is the hardest part. The site has to make it safe: what you offer, what it costs, who you are, and a way to book that does not require a phone call.
- Private dermatologyPatients arrive worried about a mole, a rash or their skin, often after waiting weeks for a public appointment. The site has to book them quickly and tell them what it costs.
- Dietitians and nutritionistsClients arrive with a specific goal or a diagnosis and a lot of scepticism. The site has to be specific, honest about credentials, and clear about price.
- Fertility and women's health clinicsPatients arrive after months or years of difficulty, having read everything. The site has to be accurate about success rates and prices, and make the first consultation easy to book.
- Massage therapyThe decision to book a massage is impulsive and often late at night. The site has to take the booking there and then, with a deposit, or the moment passes.
- Med spas and aestheticsBotox, fillers, laser and skin treatments are searched by name and chosen on trust. The site has to show results legally, state prices, and book the consultation with a deposit.
- Occupational therapyMost people cannot say what an occupational therapist does. The site has to explain it in one screen, then show exactly who you help and how to book.
- Optometrists and opticiansThe eye test is the appointment; the frames are the revenue. The site has to book the first and make the second worth a visit rather than a click to an online retailer.
- OsteopathyMost people are not sure what an osteopath does or whether they need one. The site has to answer that first, then make booking a single tap.
- PhysiotherapySomeone in pain books whoever has a slot tomorrow and explains what will happen. Condition pages, practitioner pages and live booking do that without a phone call.
- Podiatry and chiropodyNobody searches for a podiatrist. They search for their ingrown toenail. A page per problem, each with a booking button, is how a podiatry clinic gets found.
- Private GP and family practicePatients come to a private GP because they could not wait. The site has to show availability today, state the fee, and explain what happens next.
- Physio-led Pilates and rehab studiosTwo bookings in one business: the one-to-one assessment and the class place. The site has to handle both without the client working out which system to use.
- Sleep clinicsYour patient is exhausted and has been told to wait months. The site has to explain what a sleep study involves, what it costs, and how soon you can start.
- Speech and language therapyMost enquiries come from a worried parent who has been told to wait. The site has to explain what an assessment involves, what it costs, and how soon you can see them.
What we usually build
Written with you, from one conversation about the business. Each is its own search result.
- Home
- New patients
- Conditions we treat (one page each)
- Services
- Our practitioners (one page each)
- Locations (one page each)
- Fees and insurance
- Book online
- Contact
Works with what you already use
If your staff already know one of these, you keep it. We embed it, style it to match, and connect the calendar. If you have not chosen one, we recommend one for how you work.
- Cliniko
- Jane
- Nookal
- Power Diary
- Semble
- Zanda
- Dentally
What clinics usually ask first
Which booking systems do you work with?
Cliniko, Jane, Nookal, Power Diary, Semble and Zanda cover most allied-health clinics, and each has online booking we can embed and style to match the site. If you are on something else, tell us what, and we will say whether it can be embedded or needs a bridge.
Can patients pick a practitioner and a location?
Yes. Multi-practitioner and multi-location booking is standard in the clinic tools above, and the site is structured so each practitioner and each location has its own page that Google can find.
Are there rules about what a clinic website can say?
In several countries, yes. Australian health services cannot use testimonials in advertising under AHPRA guidelines, UK clinics registered with the CQC have display requirements, and US practices have HIPAA obligations on any form that collects health information. We build to the rules for your country; see the country pages for specifics.
You built a booking platform for a clinic network. Is that what we would get?
No, and you probably do not need it. That was a custom platform for a network with unusual scheduling rules. A single clinic or small group is better served by a well-configured off-the-shelf booking tool inside a fast website, at a fraction of the cost. We will tell you honestly which one you are.
Built to the rules and payment habits of your country
Remote, in your time zone. Each country page covers what changes: privacy law, the booking tools people use, and how customers expect to pay.
- United StatesNine to twelve hours ahead of the US. Your morning is our evening, and we keep those hours for US calls.
- CanadaNine to thirteen hours ahead of Canada. Your morning is our evening, and we keep those hours for calls.
- United KingdomFour to five hours behind us. We overlap for most of your working day.
- AustraliaFive to seven hours ahead of us. Your afternoon is our morning.
- NetherlandsThree hours ahead of you. We overlap for almost the whole working day.
- IrelandFour to five hours behind us. We overlap for most of your working day.
- New ZealandSeven to eight hours ahead of us. Your afternoon is our morning.
- DenmarkOne Danish client already.
- SingaporeThree hours ahead of us. We overlap for almost the whole working day.
- United Arab EmiratesOne hour behind us. We overlap for the entire working day, and we work a Sunday-to-Thursday week when you need it.
- PakistanOur home time zone. Same hours, same city for many of you, and calls or visits are straightforward.
- South AfricaThree hours behind us. We overlap for the whole working day.
- IndiaHalf an hour ahead of us. Same working day, same evenings.
- MalaysiaThree hours ahead of us. We overlap for almost the whole working day.
- SwedenWe work in English.
- NorwayWe work in English.
- GermanyWe work in English.
- AustriaThree to four hours behind us. We overlap for most of your working day.
- SwitzerlandThree to four hours behind us. We overlap for most of your working day.
- BelgiumThree to four hours behind us. We overlap for most of your working day.
- FranceThree to four hours behind us. We overlap for most of your working day.
- SpainWe work in English.
- PortugalFour to five hours behind us. We overlap for most of your working day.
Tell us about your clinic
What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.
Other businesses we build for
- DentistsPatients search at night and book in the morning, if they can. A site that lets them book, shows real prices, and looks after itself.
- Salons and barbersMost of your clients decide to book when you are closed. Instagram gets them interested; the website has to take the booking.
- Studios and gymsTimetable, book a spot, buy the pass, all on a phone, in under a minute. Built for yoga, pilates, barre, dance, boxing and personal training studios.
- TradesSomeone with a leak searches, taps the first site that loads, and calls or sends photos. If your site is slow or has no form, they tap the next one.
- AutomotiveDrivers want a slot, a price and a reason to trust you. The site has to book the service or test online, quote the repair from a photo, and prove you are the honest garage.
- PetsPet owners are choosing someone to trust with a family member. The site has to show the people and the place, state prices, handle the paperwork, and book the slot.
- Education and lessonsParents and adult learners compare on qualifications, fees and fit. The site has to show all three, book a trial, and enrol the term or course without a phone call.
- Photography, events and creativeCouples and clients book a year out, compare on the work and the price, and check the date first. The site has to show the work fast, state the packages, and take the date enquiry properly.
- Professional and financial servicesClients choose on trust and clarity. The site has to explain what you do in plain words, state fees where you can, show regulation and credentials, and book the first meeting.
- Hospitality and experiencesGuests book on the marketplace because your site cannot take the booking. A site with live availability, direct reservation and honest prices takes it back, without the commission.
- Therapists and coachesClients choose a coach or therapist on fit and specificity. The site has to say exactly who you help and how, state prices, avoid the claims regulators penalise, and book the first session.
- Childcare and familyParents are choosing who looks after their child. The site has to show the setting, prove vetting and inspection, explain fees and funding, and take the enquiry, viewing or enrolment.
- Repair and technical servicesCustomers want to know if you fix their thing, what it costs and how long. The site has to answer all three and book the drop-off or visit.
- Funeral and life eventsPeople arrive at these sites at the hardest moments. The site has to be calm, answer the practical questions plainly, state prices, and make the first call or message easy.