For podiatrists and chiropodists

A podiatry website that books the appointment for the problem they searched

Nobody searches for a podiatrist. They search for their ingrown toenail. A page per problem, each with a booking button, is how a podiatry clinic gets found.

What a podiatry clinic website is for

One job, done properly

A podiatry patient has a specific problem and a specific word for it. They are not searching for podiatry; they are searching for the thing that hurts or embarrasses them, and they want to know you treat it, what it costs, and when you can see them. A clinic whose site has a plain page for each of those problems, each with a price and a booking button, gets found for each of them.

We build podiatry sites as a set of problem pages around a booking system. Ingrown toenails, fungal nails, verrucas, heel pain, bunions, diabetic foot care, orthotics, children's feet. Each page says what the treatment involves, what it costs and how to book. Practitioner profiles with registration, a home-visit page where you offer them, and booking embedded from your clinic software with appointment types set to the right lengths.

Sound familiar?

The problems we hear most from podiatry and chiropody

  • Found for the clinic name, not the problem

    A page per condition, in the words patients type, is a page per search result.

  • Nail surgery booked into a routine slot

    Appointment types with the right durations in your booking tool, so the diary works.

  • Home visits nobody knows about

    A home-visit page with areas covered and a booking or request form. Often the most profitable page on the site.

What it has to do

What a podiatry clinic website must get right

  • A page per problem

    Ingrown toenail, verruca, heel pain, fungal nail, diabetic foot, orthotics, each with price and booking.

  • Booking with correct appointment types

    From your clinic software, with durations set per treatment and reminders on.

  • Home-visit page

    Areas covered, what the visit involves, how to book.

  • Practitioner profiles with registration

    Qualifications and registration numbers, where regulators expect them.

  • Fees and insurers

    Per treatment, with recognised insurers listed.

  • Readable for older patients

    Large text, high contrast, phone number on every screen.

Booking tools

Works with what you already use

If your team already knows one of these, you keep it. We embed it, style it to match, and connect the calendar.

  • Cliniko
  • Jane
  • Zanda
  • Power Diary
  • Nookal
Also in clinics

Related specialisms

The same build, tuned for a neighbouring practice type. Or go back to clinics in general.

Questions

What podiatry and chiropody usually ask first

Why does each problem need its own page?

Because that is how people search: 'ingrown toenail removal', 'verruca treatment', 'heel pain specialist', 'diabetic foot check'. A page per problem in plain words, ending in a booking button, is a page per search. Your clinic name is not what they type.

Which booking tools work for podiatry?

Cliniko, Jane, Zanda, Power Diary and Nookal are the common ones. Online booking with appointment types set to the right durations, so a nail surgery is not booked into a routine slot.

Can we take home-visit bookings?

Yes. A home-visit page with the areas covered and a request form or booking flow that captures the address. Domiciliary work is a large part of many podiatry practices and rarely appears on their sites.

What about the podiatrist and chiropodist naming?

Use both. Older patients search for a chiropodist, younger ones for a podiatrist, and the site should be found for either while explaining they are the same profession.

Where we work

Built to the rules and payment habits of your country

Health advertising, testimonials and patient-data rules differ by country. The country pages below cover what applies where you practise.

Next step

Tell us about your podiatry clinic

What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.