For optometrists and independent opticians
An optometrist website that books the eye test and brings them in for the frames
The eye test is the appointment; the frames are the revenue. The site has to book the first and make the second worth a visit rather than a click to an online retailer.
One job, done properly
An optometry practice earns its living in two steps. The eye test brings the patient in; the frames and lenses pay for the practice. The website's job is to make the first step frictionless and the second step worth a visit. A patient who can book an eye test online, check whether they qualify for a funded test, and see that you stock the brands they like is a patient who comes in rather than ordering glasses from a website.
We build optometry sites for both steps. Eye test booking embedded from your practice software with the right appointment types. A clear page on funded tests and who qualifies. Frames and lens pages that show what you stock and explain fitting honestly. Contact lens ordering or reordering where you offer it. And your optometrists' profiles with registration, because a test is a clinical service and patients want to know who is doing it.
The problems we hear most from optometrists and opticians
Eye tests booked by phone in a shop that is busy
Online booking with appointment types for standard, contact lens and children's tests takes the calls off the shop floor.
Patients buy glasses online after your test
Frame and lens pages that show what you stock and why a fitted pair differs give them a reason to buy from you.
Nobody knows who qualifies for a funded test
A plain page on the public scheme in your country, and how to book that test type.
What a optometry practice website must get right
Eye test booking online
From Optix, Ocuco, Acuitas, Jane or Cliniko, with appointment types set correctly.
Funded tests explained
Who qualifies under your country's scheme and how to book it.
Frames and lenses pages
Brands stocked, lens options, fitting explained. A reason to visit.
Contact lens reordering
Online reorder for existing patients where you offer it.
Optometrist profiles with registration
Qualifications and registration numbers.
Opening hours and location markup
So Google can show hours and directions in the result.
Works with what you already use
If your team already knows one of these, you keep it. We embed it, style it to match, and connect the calendar.
- Optix
- Ocuco
- Acuitas
- Jane
- Cliniko
- Acuity
Related specialisms
The same build, tuned for a neighbouring practice type. Or go back to clinics in general.
- Acupuncture and traditional medicine
- Audiology and hearing clinics
- Chiropractic
- Counselling and psychotherapy
- Private dermatology
- Dietitians and nutritionists
- Fertility and women's health clinics
- Massage therapy
- Med spas and aesthetics
- Occupational therapy
- Osteopathy
- Physiotherapy
- Podiatry and chiropody
- Private GP and family practice
- Physio-led Pilates and rehab studios
- Sleep clinics
- Speech and language therapy
What optometrists and opticians usually ask first
Can patients book an eye test online?
Yes. Optix, Ocuco, Acuitas, Jane and Cliniko all offer online booking for optometry, with appointment types for standard tests, contact lens checks and children's tests. We embed and style it to match.
How do we compete with online glasses retailers?
By selling what they cannot: the test, the fitting, the adjustment and the person. The site shows your frame brands and lens options honestly, explains why a fitted pair is different, and makes it easy to book rather than trying to sell frames online.
What about publicly funded eye tests?
Whether it is the NHS in the UK, Medicare in Australia or provincial coverage in Canada, the site explains who qualifies and how to book that test type. It is one of the most searched questions and rarely answered clearly.
Can we list our frame brands?
Yes, with the brands' own guidelines respected. A brands page is a search result in itself and a reason to visit rather than buy online.
Built to the rules and payment habits of your country
Health advertising, testimonials and patient-data rules differ by country. The country pages below cover what applies where you practise.
- United StatesNine to twelve hours ahead of the US. Your morning is our evening, and we keep those hours for US calls.
- CanadaNine to thirteen hours ahead of Canada. Your morning is our evening, and we keep those hours for calls.
- United KingdomFour to five hours behind us. We overlap for most of your working day.
- AustraliaFive to seven hours ahead of us. Your afternoon is our morning.
- NetherlandsThree hours ahead of you. We overlap for almost the whole working day.
- IrelandFour to five hours behind us. We overlap for most of your working day.
- New ZealandSeven to eight hours ahead of us. Your afternoon is our morning.
- DenmarkOne Danish client already.
- SingaporeThree hours ahead of us. We overlap for almost the whole working day.
- United Arab EmiratesOne hour behind us. We overlap for the entire working day, and we work a Sunday-to-Thursday week when you need it.
- PakistanOur home time zone. Same hours, same city for many of you, and calls or visits are straightforward.
- South AfricaThree hours behind us. We overlap for the whole working day.
- IndiaHalf an hour ahead of us. Same working day, same evenings.
- MalaysiaThree hours ahead of us. We overlap for almost the whole working day.
- SwedenWe work in English.
- NorwayWe work in English.
- GermanyWe work in English.
- AustriaThree to four hours behind us. We overlap for most of your working day.
- SwitzerlandThree to four hours behind us. We overlap for most of your working day.
- BelgiumThree to four hours behind us. We overlap for most of your working day.
- FranceThree to four hours behind us. We overlap for most of your working day.
- SpainWe work in English.
- PortugalFour to five hours behind us. We overlap for most of your working day.
Tell us about your optometry practice
What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.