Nine pages
A pet business website needs nine pages. One of them, Services and prices, is really a page per service built from records, so a daycare with grooming attached may have fourteen pages, all generated from the same structure and fed by the platform's data and the photos taken on the floor. Here is each page, what it must contain, and the order to build them.
1. Home
Above the fold on a phone: what you are and where ("Dog daycare and boarding in [town]"), one real photo of the building or the team, a Book button and a tappable phone number with the drop-off windows beside it. Then: the services with a price range each, linking to their pages; three or four premises photos linking to The premises; qualifications, insurance and any licence with its rating; Google reviews with space reserved so the page does not jump; a line for new owners linking to Your first visit; and the buttons again. No slider, no stock animals.
2. Services and prices (one page per service)
A page per service: what it involves in the owner's language, how long it takes, the price table by size and coat or by duration and package with breed examples in the labels, add-ons priced separately, the note on what moves the price on the day, photos of that service happening, reviews for that service where filterable, FAQs, and the Book button deep-linked to that service in the platform. Built from a record per service so the business edits a cell, not a page. A groomer has three or four; a daycare and boarding business has daycare, boarding and the assessment day; a vet has consultation types, vaccinations and health plans.
3. Book online
One page carrying the platform's booking embed or its buttons per service (Gingr, MoeGo, PetExec, Time To Pet, Vetstoria or Fresha, depending on the business), a line saying what the booking will ask for and how long it takes the first time, a link to Your first visit for new owners, and the phone number. Nothing else on it, so the embed loads fast and the rest of the site never carries it.
4. Your first visit
The page that stops the phone ringing. Per service where the answers differ: what to bring, which vaccinations and how to show them, what consent covers, whether owners stay, drop-off and collection windows, what the first hour looks like, how you handle a nervous animal, how long it takes, and what happens if paperwork is missing. Linked from the header, the Book page and the confirmation message.
5. Our team
A photo of each person at work, their name, role, qualifications by name (grooming diplomas, canine first aid, animal care qualifications, veterinary registration, training memberships), any checks, and a line about their own animals. Insurance stated with the cover. Where a register exists, the qualification links to it.
6. The premises
The walk-through video at the top, then photographs grouped by area in the order an animal experiences them, each with a caption saying what the space is and how many animals share it. For a cattery, every pen type inside and out; for a mobile groomer, the van; for a walker, the person, the car and a sample visit report. Fed by photo records so a monthly photo from the floor keeps it current.
7. Reviews
Google reviews pulled onto the site, most recent first, with your replies shown, and a link to leave one. The same reviews appear beside the Book buttons on service pages; this page is for the owner who wants to read twenty of them.
8. FAQ
Written from a fortnight's tally of what the phone actually asks, in the owner's words: can I stay, does he need a trial, what if her vaccinations are late, why does my dog cost more than my neighbour's, what happens if he does not settle. Ten to fifteen questions, honest answers, each linking to the page with the detail. Marked up so search engines can show them.
9. Contact
Tappable phone with hours, the address with a map and parking notes, drop-off and collection windows, a minimal form (name, phone, pet's name, what you are looking for) to a monitored inbox, the emergency route for vets, and the legal items linked from the footer: company details, privacy notice covering the booking platform's records, booking terms and cancellation, licence display, accessibility statement.
Optional
- Areas covered, for mobile groomers, walkers and sitters, as a page per area or a plain list with a radius.
- Emergencies, for vets, as a dedicated page with what to do right now for the common ones.
- Classes, for trainers, listing courses with dates and places.
- Blog, if someone will write: "how often should a cockapoo be groomed" pieces rank and feed the service pages.
Leave off
A Mission page. A news section that stopped. Stock photography anywhere. Prices as a PDF. A chat bubble nobody staffs.
Building in stages
Stage 1, launch: Home, Services and prices for every service you book, Book online, Your first visit, Contact with the legal pages, and The premises with the best thirty photos. Complete, bookable, reassuring.
Stage 2, first month: Our team once everyone has been photographed, Reviews once the Google feed is wired, FAQ once the fortnight's tally is in.
Stage 3, ongoing: a photo a month to The premises, prices updated in the records each January, FAQ answers added as new questions appear.
Online booking, vaccination and consent in the platform, the speed work, the tracking and the structured data are in from stage 1.
Where this sits
These nine pages are the page list for every pet business website we build at a fixed price, with the service records, the booking wiring, the photo records, speed and tracking included. The owner sees the place, the price and the paperwork, and books the slot.