The page that answers the guilt
A cat owner going away does not worry about the same things a dog owner does. They are not picturing walks. They are picturing a cat who hates change, sitting in a strange pen, and they want to know exactly what happens to that cat between Tuesday and the following Monday. Who opens the pen first thing. Whether anyone sits with her. Whether the tablet she has twice a day actually gets given, at the right time, by someone who can get it into her.
That is one page on your site, and it is the page that turns an enquiry into a booking. Most catteries do not have it. Here is how to build it.
Write the day as a timeline, not a paragraph
Owners read the routine looking for their cat in it. A block of prose hides the detail. A timeline gives them somewhere to look.
Morning: pens opened and checked, breakfast served, water changed, litter trays done, medication round one. Mid-morning: cleaning, and the individual attention slot with the pen door open, however long yours is. Afternoon: check, fresh water, any second feed. Evening: dinner, medication round two, litter, final check and lights. Overnight: whether anyone is on site, and how the heating runs.
Say how many times someone physically looks in on each cat across a day. Write the number. Owners count it, and they compare it against the cattery down the road that never published one.
Be specific about the things they cannot see
Feeding: whether you take their own food, what you keep in stock, how many meals, whether wet and dry are handled separately, what happens if she refuses to eat for a day.
Attention: what "individual attention" actually means at your cattery. Time with the pen door open, brushing, a lap, or the fact that some cats want to be left alone and you respect that. Nervous cats deserve their own short paragraph.
Cleaning: how often the pen is cleaned, what is used, whether litter is theirs or yours, whether bedding is theirs or yours.
Heating: on what schedule, to what sort of temperature, in which pen types. This matters more to owners in winter than almost anything else on the site.
Contact during the stay: whether you send a photo or a message, how often, and how an owner asks for one. Say what you actually do, not what you would like to do.
Then the medication section
Split it into what you handle as standard, what you handle with notice, and what you cannot take.
As standard, most catteries manage tablets, liquid medication, ear and eye drops and topical treatments given once or twice a day at your normal rounds. Say so plainly, and say whether there is a charge.
With notice, name the things that need arranging: insulin at fixed times for a diabetic cat, subcutaneous fluids for a kidney cat, inhalers with a spacer, a cat needing a mid-day dose that falls outside your rounds. These are the stays a good cattery wins because it is the only site in town that says yes to them in writing.
What you cannot take belongs on the page too. Cats needing hospital-level care or hourly intervention, or anything your licence or your vet arrangement does not allow. An owner told no on the website is not an owner arriving at drop-off with a problem.
What the owner has to bring
Medication in its original packaging with the vet's dispensing label, enough for the whole stay plus spare days, and written dosing instructions. The name and phone number of their own vet, and permission for you to call yours. Whether they have to sign a treatment consent at booking.
Wire it into the booking
The page is not a substitute for the record. Whichever platform runs your diary, Revelation Pets, Gingr, PetExec or Kennel Connection, all of them carry medication and feeding notes on the pet profile alongside vaccination records. Make the medication fields part of the booking flow rather than something you chase later, and make the page and the form agree word for word. If the page says you need original packaging, the form asks for the vet label.
For a cat with a complex regime, route them to a phone conversation from the page rather than letting the booking complete unseen. One button, one line: "Cat on insulin or fluids? Ring us before booking."
Keep it a page, not a PDF
It should be a normal page with headings, so an owner can find "medication" on a phone in ten seconds and so it can be found in search. Build it as editable content, because the routine changes when your staffing changes, and a routine page that describes last year's timings is worse than none.
Link to it from the home page, from every pen type, from the booking button area and from the confirmation email your platform sends.
Where this sits
The routine and medication page is one of the core pieces of a cattery website as we build it, sitting next to the pen photography and the requirements page, and the same first-visit thinking runs through our wider pet business websites. Packages are on pricing. Write the day the way you would describe it to a nervous owner standing in the doorway, then put that on the page.