The short answer
Plainly, in your own words, on a page of its own. Say what you do, name the qualifications and memberships behind it, and show what a session actually looks like. Owners increasingly ask about methods before they book, and a clear answer wins the ones you want while quietly filtering out the ones you do not.
Vagueness is not neutral. An owner who cannot tell what kind of trainer you are assumes the worst version of whichever camp they are worried about.
Three parts, in this order
What you do. Three or four short paragraphs describing how you build behaviour, what you use to reward it, how you respond when a dog gets it wrong, and what you will not do. Concrete beats principled. An owner should finish it able to picture the class.
What is behind it. Each qualification with its full name, the body that awarded it, the year, and a link. Memberships with a link to the organisation and, where a public register exists, to your own entry on it. A verifiable entry is worth more than a paragraph of description.
What it looks like. A short walk-through of a real session, plus photographs of your own classes used with the owners' permission. A clip of you working with a dog beats every adjective on the page.
Write for the owner, not the argument
Trainers write these pages for other trainers. The result is full of terms owners do not use, and it often spends more words on what other people do wrong than on what you do.
Three rules keep it useful:
- Lead with your approach, not with a criticism of another one.
- Explain any technical term the first time you use it, in the same sentence.
- Do not require the owner to have taken a side already in order to understand you.
The owner asking the question is usually not partisan. They have read something worrying and want reassurance that their dog will be treated well.
Be specific about equipment
This is where owners actually want an answer, and where sites go quiet. Say what you use and what you do not, in ordinary words: what goes on the dog in your classes, what you ask people to bring, and what you would ask someone to leave at home. If your position depends on the case, say what it depends on. A stated position, whatever it is, is easier to trust than silence, and it stops the difficult conversation happening in week one of a course.
Say what you do not take on
A methods page reads as more honest when it names its limits. Where a case is outside your competence or needs veterinary involvement first, say so and say where you refer. Owners read that as confidence rather than as a gap.
Where to put it
One page, linked from the header, from every trainer profile, from the class pages and from the behaviour consult page. Above every Book button, one line of your approach with a link to the full page, because that is the moment the question actually crosses the owner's mind.
Each trainer profile carries their own qualifications rather than a single pooled list, since the owner is asking about the person who will be in the room with their dog.
Keep the claims true
Only list what you hold. An assessed certification, a membership with entry requirements and a seminar you attended are three different things. Public registers make the difference checkable, and an expired membership left up is worse than one never listed. Diary the renewal months.
Where this sits
A plainly stated methods and qualifications page is one of the six must-haves on every dog trainer and behaviourist website we build, and it is the page that most often decides the booking. The wider habit, credentials shown and verifiable rather than asserted, applies to every pet business website we make. For trainers it matters most, because methods are the thing owners are genuinely comparing.