The short answer
If you offer online consults or courses, they get a page of their own, saying where you offer them, and with booking attached. If you do not offer them, do not build the page. A thin page for a service you rarely deliver collects enquiries you have to turn down and dilutes the routes that actually work.
Why it needs its own page rather than a line
Online training is a different product with a different buyer. The owner booking it is often outside your travel radius, sometimes in another country, and sometimes has a dog that cannot travel or a household that cannot host a visit. They have questions your in-person pages do not answer: how the session works over video, what happens if the dog will not perform on camera, what they need to set up beforehand.
That is a page, not a sentence at the bottom of the consult page. It also lets you rank for online searches, which are national rather than local and are the one part of a training business not capped by how far you will drive.
What the page must say
Where you offer it. The single most important line. If you take clients anywhere, say so. If you are limited by time zone, by language, or by the legal position on giving advice into another country, say that too. Owners two hundred miles away will book if you tell them they can.
What is included. The call length, the platform, whether you send a written plan afterwards, and how many follow-ups.
What the owner needs. A phone or laptop that can be propped up, someone to hold it or a stand, enough space to move the dog, and reasonable light. Say whether you want video sent in advance, which for many cases is more useful than live footage.
What suits online and what does not. Puppy foundations, lead skills, separation work and management plans often work well remotely. Cases needing hands-on handling, or where safety depends on you being present, usually do not. Saying which is which protects your reviews.
Price and booking. The same treatment as any other service: price stated, button beside it, appointment booked through Acuity, Bookeo, TeamUp or Square Appointments with the video link generated automatically where your platform supports it. Confirm the video integration with your platform before promising it on the page.
Courses are a different thing again
A recorded or drip-fed online course is a product, not an appointment. If you sell one, it needs its own page with the module list, the length, how long access lasts, whether there is any live contact with you, and a refund position. Do not put it on the same page as live online consults; owners will confuse the two and buy the wrong one.
The intake still applies
An online behaviour consult needs the same questionnaire as an in-person one, plus the vet position stated in the same terms. Distance makes the written history more important, not less, because you cannot observe the household yourself. Where you cannot involve the owner's own vet across a distance, say what you do instead.
Where it sits in the site
Online work is a third route, and it should not compete with the two main ones on the first screen. Put it in the main navigation, link it from the consult page for owners outside your radius, and link it from the class pages for people who cannot make the times. The enquiries that would otherwise be a polite no become bookings.
When to leave it off
If online sessions are something you do twice a year as a favour, keep it to a line on the contact page. Build the page when you are ready to sell the thing, and take it down if you stop, rather than leaving it up as an option you no longer want.
Where this sits
Online training and reviews sit together as the last of the six must-haves on a dog trainer and behaviourist website, and the rule is the same for both: include it properly or leave it out. The same test applies to every service page across the pet business websites we build. A page should end in a booking, or it should not exist.