The short answer
Behaviour cases get their own page. It explains the process from first contact to follow-up, describes the intake questionnaire and what it asks for, states when a vet needs to be involved, and prices the assessment and the follow-up sessions. That page is the whole behaviour route on a training site, and it is what stops behaviour cases arriving as class enquiries.
Why a separate page, not a section
An owner with a behaviour problem is not shopping. They are worried, often embarrassed, and they are searching for their specific problem rather than for a trainer. A page dedicated to behaviour work can speak to that directly, rank for those searches, and end at an appointment rather than a timetable. A paragraph tucked under the class list can do none of it.
Behaviour consults arriving without any history is one of the three pains behind every dog trainer and behaviourist website, and the page is where that gets fixed.
What the page has to cover
The process. Numbered, in order: enquiry or booking, the intake questionnaire, the vet contact where relevant, the assessment session and how long it runs, the written plan, and the follow-up sessions. Owners want to know how many appointments this will be before they start.
The intake questionnaire. Say what it asks for and roughly how long it takes, so nobody abandons it halfway. The dog's history, the behaviour in their own words, when it started and how often it happens now, what happens before and after, bite history, the household, what has already been tried, and the vet practice. Where you accept a short video of the behaviour, say so and say when not to film.
Where the session happens. Home visit, training field or online, with the travel radius stated.
Prices. The assessment, the follow-up, any package, and what the written plan includes. Beside each, the button that books it.
The vet position, stated plainly
Pain and illness sit behind more behaviour cases than owners expect, and a change in behaviour is often the first sign of something physical. Put three sentences on the page:
- That you ask for veterinary examination where a physical cause is possible, and what kinds of case that includes, such as a sudden change, a dog that has become touchy about being handled, or house soiling that has started again.
- That you will contact their vet with their permission, and that the intake form asks for consent to do so.
- That behaviour work does not diagnose or treat medical conditions, and that where medication is being considered it is the vet's decision.
Where you take cases on veterinary referral, say how a vet refers to you and give them something to send. A short referral page a practice can bookmark is worth more than any advertising, because referrals from vets are the steadiest source of behaviour work most trainers have.
Say what you take on and what you refer
Owners searching for help with aggression, separation problems or reactivity want to know whether you handle that. List the case types you work with. Then list, without hedging, what you do not take and where you send it. Being specific here brings you better cases, not fewer.
Manage the expectation on the page
Two lines that save difficult conversations later. First, that behaviour work is a process rather than a single visit, and that the plan depends on the household doing the practice between sessions. Second, that outcomes cannot be guaranteed, because no honest practitioner guarantees a behavioural outcome and any site that does invites the complaint.
Keep the claims inside your qualifications
Behaviour work and class instruction need different credentials. Show the behaviour ones on this page, linked to the awarding bodies and to any public register entry. If you hold none, take the cases that are training rather than behaviour, and say where the rest should go.
Where this sits
A behaviour page with the process, the intake, the vet position and the prices is one half of the two-route structure every training site needs, sitting opposite the class timetable. It follows the same principle as the health and consent handling across pet business websites: the site explains before the booking, and the booking collects what the session needs.