The short answer
A table by size and coat, with travel already inside the number, the minimum stated plainly, add-ons priced separately underneath, and one honest line about what can change the price on the day. Owners compare you against salons, so they need the total, not a starting point.
That is the answer. Here is why each part is in it.
Why travel has to be inside the number
The owner is holding two quotes: yours and a salon's. If your table says one number and travel is added later, you lose twice. You lose the comparison, because your figure looks like it will grow, and you lose the goodwill when it does grow.
Put the travel in the cell and say so in a line under the grid: this is what you pay at the door. That single sentence is the strongest thing on a mobile grooming price page, because it is the one the salon down the road cannot write.
Why size and coat rather than breed
A breed list is either too short to find your dog in or too long to read. What actually drives the work is how much dog there is and what the coat does: clipping time, drying time, handling.
So weight bands go down the side, coat types across the top, and two or three familiar breed examples sit in every cell so an owner with a cockapoo can find themselves without learning the vocabulary. Say plainly that mixes are priced by coat and size rather than by name.
Why the minimum belongs on the page
Nearly every van has a floor, because a small dog still takes a whole stop, a whole set up and a whole drive. Owners understand that instantly when it is framed as the van coming to them. They do not understand it when they hear it for the first time on the phone after reading a table that implied something cheaper.
Same page, same place: any multi-dog rate for two or three dogs at one address, which turns a rejected booking into a larger one.
Why not "from"
"From £40" tells an owner one thing: that the real number is higher and you are not saying by how much. It reads as evasive even when it is not, and it produces exactly the message the price page existed to prevent. If your genuine range is wide, publish the range as a grid of real numbers. A grid is more reassuring than a low floor.
What about the far edge of the round
Either exclude it, run it on one stated day, or publish a surcharge. All three are honest. What is not honest is one number on the price page and a different one in the confirmation email. Put any area variation on that area's page as well, so the person reading about their own town sees the figure that applies to them.
What about the dogs you cannot quote
Publish the table for the ordinary dogs, which is most of them, and offer an assessment for the rest: badly matted coats, rescues with no grooming history, elderly dogs with skin problems, dogs long past their interval. That routes the genuinely unquotable into your diary instead of onto your phone, and it lets the table stay confident about everything it does cover.
But my competitors will see them
They already can. Any of them can ring you and ask, and most have. The people your hidden prices actually deter are owners, who look at three mobile groomers, find two saying "message for a quote" and one with a table, and book the one that answered them.
Where it goes and how to keep it
Its own price page linked from the header, with the relevant rows repeated on each service page and each area page so nobody navigates to find a number. A Book button directly under the table. Prices set in MoeGo, Savvy Pet Spa, Fresha or Booksy first and the website table written from the platform, so the site and the booking never disagree.
Build it as editable records rather than hard-coded markup, so a fuel-driven change is a ten-minute edit. Never put prices inside an image.
Where this sits
A price table by size and coat with travel included, a stated minimum and add-ons on their own lines is part of every mobile grooming website we build, and clear published pricing runs through our other pet business websites. What each package covers is on pricing. Publish the total. It is the only number the owner cares about.