The short answer
Parking, buggy storage, feeding, what to bring, and what happens if the baby cries. A first-class page answers them, and the enquiries stop.
They are not really logistics questions. They are a parent, a few months into the hardest thing she has ever done, checking whether your class is somewhere she will be embarrassed. That is worth understanding before you write a word of the page.
The five that come up every week
Where do I park. The most asked question by a distance, and a generic answer is worse than none. Per venue: where to park, whether it costs, how long you can stay, which door to use, and whether there are steps.
What do I do with the buggy. Say where buggies go. If the hall is upstairs with no lift, say that plainly on the page rather than letting her find out with a sleeping baby at the bottom of a staircase.
Can I feed her in the class. Yes, whenever the baby needs it, bottle or breast, no need to leave the room, and here is the quiet corner if you would rather. Three sentences.
What do I bring. Five things at most. Usually a blanket for the baby, a nappy change, a drink for you, clothes you can sit on the floor in, and nothing else because you provide the props.
What if he cries the whole time. The one that matters most and the one most sites never mention. Say that babies cry, feed, sleep through the entire session and need changing halfway, that all of it is completely normal in a room full of babies, and that nobody minds and nobody is looking.
The next five
Who can bring the baby. Whether a grandparent, partner or childminder can come instead, and whether it has to be the same person weekly.
What if we miss a week. Illness happens constantly at this age. State your catch-up policy in one line.
What if my baby is between age bands. Say you are happy to advise and that a trial in either band is fine.
Can I come and watch first. Many will not take it up. The offer alone is reassuring.
Do you take photos. Two lines on your photography policy, what you use images for, how consent is asked, and what you ask of parents photographing their own baby in a shared room. Make those words match the consent tick in your booking flow exactly.
Where the answers go
One page, linked from the header and from every class page, sitting next to the Book a trial button. Not scattered through a FAQ accordion at the bottom of the home page, where nobody scrolls.
The order matters. Reassurance about crying and feeding first, because that is the emotional question. Then parking, buggies and the door. Then timings and what a session looks like. Then what to bring. Then photography and accessibility. Then the button.
Write it in your own voice
Parents can tell the difference between a policy and a person. "Babies cry in every single class, including mine" reads differently from "we operate an inclusive environment".
The same is true of a video. Thirty seconds of the actual hall, filmed on a phone, showing where the buggies go and what the room looks like with mats down, does more than a page of copy. Real photographs of your own venue beat stock images of a smiling baby on a white background, which every provider has and no parent believes.
Keep it accurate
A wrong parking instruction is worse than no page, because she trusted it. Put a reminder in the calendar to reread the page each term, and edit it the day a venue changes its parking or your session time moves.
What it saves you
Once the page exists, the enquiry inbox changes character. What arrives afterwards is people asking to book rather than people asking what to bring. That is time back, and it is time that was previously spent typing the same five answers on a phone during a nap.
More usefully, the parents who do come have already read it. They arrive knowing where to park, with a blanket, expecting the baby to cry, and they enjoy the class instead of managing their own nerves.
Where this sits
A first-class page answering the practical questions before the booking is one of the pages we build on every baby class website, and the same answer-it-before-they-ask pattern runs through the other childcare and family websites we make. The packages are on pricing. Answer the buggy question and the term looks after itself.