The short answer
Give it a page, or say plainly that you do not take these patients. Both are valid, and the worst option is neither, because then you field the enquiries anyway and answer them one at a time by email.
If you do want them, the page needs treatment timelines, how many visits, what happens between visits, notes on where to stay, a video consultation you can book online, and an honest account of aftercare. If you do not, one line on the FAQ page saves everyone a week.
Why a treatment page is not enough
A patient flying in is not asking what veneers cost. They are asking whether the trip works. Can this be done in two visits or five. How many days do I need to be here each time. What happens in the gap. What if something goes wrong when I am home. Who do I see then.
None of that fits on a treatment page, and all of it decides whether they enquire.
What the page has to answer
A timeline per treatment. Implants and veneers behave completely differently for a travelling patient. Say, for each treatment you offer to them, the number of visits, the days needed on each, and the gap between them. Implant healing periods are the whole question for these patients and almost nobody states them.
What happens between visits. Whether they go home in the meantime, what they wear or use while they wait, and what to do if something loosens while they are away.
How the assessment works remotely. A video consultation first, what you can and cannot judge from it, what scans or radiographs you need before committing, and whether their own dentist can provide them.
What is fixed before they fly. A written plan and a price they can rely on, and what would change it. Travelling patients above all fear the number changing after they arrive.
Aftercare and what happens if something fails. The honest version. Who reviews them at home, what your guarantee covers, whether returning is at their cost, and what you can do remotely.
Practicalities. Nearest airport and travel time, a few accommodation areas at different budgets, and roughly how far you are from each. Notes only. Do not turn into a travel agency.
Language. Which languages your team speaks, and whether an interpreter can be arranged.
Build the booking around a video consultation
The enquiry from a travelling patient is not a request for an appointment, it is a request for a conversation. Make a video consultation a bookable appointment type in your practice software, expose it online, and put it as the main action on this page.
Set the intake form to collect what you need before you can say anything useful: what they want, any recent radiographs or photographs, their own dentist's details, medical history, and the dates they could travel. Ask for photographs at the confirmation stage rather than as required fields at booking, so the booking still completes on a phone.
Charge for it or do not, but decide and state it. Many clinics charge a fee and credit it against treatment, which filters casual enquiries without deterring serious ones.
Say what you will not do
The most useful sentence on these pages is often the limit. Some clinics will not start full-arch work on a patient who cannot attend for review. Some will not take a case where the patient cannot commit to a second visit. Some decline where they cannot be confident in local aftercare.
Write your limit down. It prevents the enquiries you cannot help and it makes the ones you can help trust the rest of the page.
If the answer is no
Leave the page out and put one clear line on the FAQ: that you treat patients who can attend for review and aftercare, and that you do not take cases from outside your area. Then your booking form and your enquiry routing can stop dealing with them.
Keep the enquiries separate
Give the page its own booking route or form source so travelling enquiries arrive tagged. They take a different amount of admin time from a local consultation and you want to know what they actually convert at before you invest more in the page.
Two other checks. Anything you publish about price for these patients still has to be honest and current, and finance products usually depend on the patient's country of residence, so do not show a monthly figure to someone who cannot be offered it.
Where this sits
A travelling patient page with treatment timelines, a bookable video consultation and an honest aftercare section is part of a cosmetic dentistry and implant clinic website where the clinic wants that work, and left out where it does not. The same principle runs through the other dental practice websites we build, and packages are on pricing. Answer the trip, not just the treatment.