What we are building
A short page, its own URL, that explains camera recalibration to a driver in plain words, states whether you do it and whether it is in the price, and quietly picks up trade enquiries from garages that need it done. Under four hundred words when it is finished.
1. Decide your position first
Three possible answers, and the page is different for each.
In-house. You have the equipment and the space. Say so early and prominently; it is a genuine differentiator against most independents.
Partnered. You send the car to a specialist, usually the same day. Perfectly respectable. Say who does it in general terms and how the timing works.
Not offered. Then say that you do not replace glass on vehicles requiring recalibration, or that the customer must arrange it. Silence here is worse than a limitation stated.
Write the position down in one sentence before drafting anything else.
2. Open with what the driver is afraid of
Not with a definition. Start with the fear: after a new windscreen, will lane keeping and automatic braking still work correctly.
Then answer: yes, provided the camera behind the glass is recalibrated, which is a standard part of the job.
3. Explain the mechanism in three sentences
Modern windscreens carry the camera that reads lane markings, traffic signs and the vehicle ahead. Removing and refitting the glass moves that camera by a fraction, which is enough to change what it sees. Recalibration tells the car exactly where the camera is now pointing.
That is the whole explanation. Resist adding more.
4. Say which cars need it, and how you know
Broadly, anything with lane keeping, automatic emergency braking, adaptive cruise or sign recognition. Rather than listing models, say: send the registration with the quote and we will tell you for certain.
That sentence turns an information page into a lead.
5. Describe static and dynamic in one line each
Static uses a target board in a controlled space with the car precisely positioned. Dynamic requires a road drive at a steady speed on clearly marked roads. Some manufacturers require both.
Drivers find this reassuring because it sounds like a procedure rather than a guess. Add a line about what the weather or road conditions mean for a dynamic calibration, because it is a real cause of delay and explaining it in advance prevents a complaint.
6. State the price position in bold
The sentence that wins jobs is one of these two:
"Recalibration is included in every replacement quote we give."
Or: "Recalibration is charged separately at X, and it will be shown on your quote before you commit."
Both are fine. What loses the job is a quote that grows after the customer has said yes.
7. Say what proof they get
If you issue a calibration report or certificate, say so, and say that it stays with the vehicle's records. It is a small thing that makes the work feel finished.
8. Add the trade paragraph at the bottom
One short section addressed to garages, body shops and other fitters: we take trade recalibration work, here is the turnaround, here is the number. If you have the equipment, this paragraph often pays for the page several times over, and it costs you eighty words.
9. Get the page findable
Own URL. Title that matches the search: windscreen camera recalibration, ADAS recalibration after windscreen replacement. Link it from the replacement service page, the quote form area and the insurance page. Mark the questions up as FAQ structured data.
10. Reference it in every replacement quote
A line in the quote email — "your vehicle requires a dynamic recalibration, included in the figure above, and here is what that means" — with the link. It closes the question before it is asked.
Where this sits
Our auto glass websites include the recalibration page with its own URL and the trade section, at a fixed price. The wider trade version is on the automotive page. It is four hundred words that most competitors have not written.