The short answer
With one page, its own URL, that answers six questions in short sections: whether glass is treated differently, what the excess means in practice, whether the driver can choose their fitter, whether you bill the insurer direct, which insurers you deal with, and what you need to start. Link it from beside the quote button. It will be the second most-read page on your site.
Why it is the page that decides the job
A driver who does not understand their own insurance position cannot say yes to a quote. So they go quiet, and you assume they are shopping around when they are actually stuck.
Every hour that silence lasts is an hour a competitor's site can resolve it. The shop that explains it gets the work, and quite often gets it at a higher price than the one that did not.
The six answers
Is glass different from a normal claim? Usually yes. Many policies handle glass separately, often with its own fixed excess, and often without touching no-claims. Say that it is usual, and say the policy wording decides.
What does the excess mean for me? Give the arithmetic with a worked example. If the excess is close to the retail price, paying directly is cheaper and cleaner. Say so even though it loses you the occasional claim; it is the sentence that earns the trust.
Can I choose my own fitter? In most markets, more freedom than drivers assume. State the position accurately for where you work, and tell them what to say when an insurer pushes a nominated supplier.
Do you deal with the insurer? The practical question. If you handle the claim and invoice the insurer, say so and list what you need: insurer, policy number, and the excess payment.
Which insurers do you work with? A scannable list, alphabetical, plus a line saying to ask if theirs is not on it.
What do you need from me? One instruction, one button: send the registration and two photographs through the quote form and tell us the insurer.
The wording that keeps you out of trouble
Two rules.
Describe general practice, then attribute the decision to the policy. "Most policies", "typically", "your policy wording will confirm". Never state a specific excess or a no-claims outcome as fact for an individual.
And keep insurer relationships factual. "We handle claims with" is a statement about your process. "Approved by" is a claim about an appointment, and if you do not hold it, that is the kind of wording that generates complaints.
The operational half
The page reduces calls; it does not eliminate them. Two things make the rest manageable.
Put the insurance question in the quote form as three options — yes, no, not sure — so the reply can be written for the right situation. "Not sure" will be the most common answer.
And add one line to every quote email for a driver who is claiming, linking the page. It removes a round of back and forth per job.
What changes when it exists
Quotes convert faster because the driver is no longer waiting to understand something. A share of customers choose to pay privately once they see the arithmetic, which is quicker for both of you. And the phone gets used for jobs rather than for policy explanations.
Where this sits
Our auto glass websites include the insurance page, structured for search and linked from the quote flow, at a fixed price. The wider trade version is on the automotive page. Answer it once, properly, in public.