The question behind the silence
A driver gets a quote for a replacement windscreen and goes quiet for three days. You assume they are shopping around. Usually they are not. They are stuck on a question they are embarrassed to ask: should I be claiming for this, and if I do, does it cost me more in the end?
Nobody buys a windscreen often enough to know. They half remember something about glass claims being different, they do not know their excess, and they have a vague fear that using anybody other than the insurer's nominated fitter voids something.
Until that is resolved they cannot say yes. And the fitter whose website resolves it is the one they say yes to.
Why your phone rings about it
Insurance is the single most common enquiry on an auto glass site, and it is almost never a question about your work. It is a question about their policy, asked of you because you are the nearest expert.
You will never stop those calls entirely, and you should not want to. But a page that handles the standard version frees the phone for the jobs that need it.
What the page has to answer
Six things, in short sections a worried person can skim.
Whether glass claims are treated differently. Many policies handle glass separately from an at-fault claim, often with a fixed glass excess and often without affecting no-claims. Say how it generally works and say plainly that the policy wording decides it.
What the excess means in practice. Give the honest arithmetic: if the excess is close to the retail price of the job, paying privately may be cheaper and keeps the claim off the record. Shops that say this out loud are trusted for saying it.
Whether the driver can choose their fitter. In most markets a driver has more freedom than they assume. State your position accurately for where you work.
Whether you bill the insurer direct. This is the practical question. If you handle the claim and invoice the insurer, say so, and say what you need from the driver: policy number, insurer, and the excess payment.
Which insurers you work with. A list. Drivers scan it for their own.
What to do next. One instruction: send the photograph and the registration through the quote form, tell us the insurer, and we will tell you which route is cheaper for you.
Where the page goes
Beside the quote button, not in the footer. The hesitation happens at the moment of submitting a form, so the reassurance has to be within a thumb's reach of it.
Give it its own URL and a plain title, because drivers search for it. "Windscreen replacement on insurance" is a real search with real intent, and a specific page beats a services page for it every time.
How to write it without getting it wrong
Two rules keep you safe.
Describe general practice and attribute the decision to the policy: "most policies", "typically", "your policy wording will say". Never state a driver's excess or their no-claims outcome as fact.
And keep insurer names factual. Saying you work with an insurer is fine. Implying approval or appointment you do not hold is not, and it is the kind of claim that attracts complaints.
What changes when the page exists
The three-day silence shortens. Quotes convert at a higher rate because the driver is no longer waiting to understand something. And a fair number of customers choose to pay privately once they see the excess arithmetic, which is faster for you and cleaner for them.
Where this sits
Our auto glass websites include the insurance page, built as short questions and answers and placed beside the quote form, at a fixed price. The wider trade version is on the automotive page. The shop that explains insurance honestly gets the work, even when it is the shop that tells you not to claim.