A question that did not exist ten years ago
"Does my windscreen have cameras in it?"
Five years ago nobody asked. Now it comes up on half the replacement enquiries, usually phrased badly, usually because a dealer or a forum has told the driver that a windscreen on a modern car is not a piece of glass any more.
They are right. And the fitter who explains it calmly gets the job over the one who says "don't worry about that, mate".
What the driver is actually worried about
Three fears, in this order.
That the safety systems will not work afterwards. Lane keeping, automatic emergency braking, adaptive cruise, sign recognition. These read the road through a camera mounted behind the glass, and moving the glass moves the camera.
That it will cost extra, unexpectedly. They have heard a number, usually from a dealer, and they suspect an independent will quote low and add it later.
That an independent cannot do it at all. The assumption is that only a franchise can, which is often wrong and is costing you work.
Answer those three and the ADAS question stops being an objection.
What the page has to say
Keep it under three hundred words and write it for a driver, not a technician.
What it is. After a windscreen is replaced, the camera behind it has to be recalibrated so the car knows exactly where it is looking. Without that the safety systems can read the road wrongly.
Which cars need it. Broadly, cars with lane keeping, automatic braking or adaptive cruise, which is most cars built in the last several years. Tell them the registration on the quote form tells you for certain.
How it is done. Static, with a target board in a controlled space, dynamic, with a road drive, or both, depending on the manufacturer. One sentence each. Drivers find this reassuring precisely because it sounds methodical.
Whether you do it. In-house, or sent to a partner, or not at all. Say which. A shop that says "we send it to a specialist the same day" is more trusted than one that is vague about doing it themselves.
Whether it is in the price. This is the sentence that wins jobs. If recalibration is included in your replacement quote, say so in bold. If it is a separate charge, state the charge. Either is fine. Silence is not.
What proof they get. A calibration certificate or report, if you issue one. It matters more than you would expect, because it is something to keep.
Where it goes on the site
Its own page with its own URL, linked from the replacement service page, from the quote form area, and from the insurance page. Drivers search "windscreen replacement camera recalibration" and variants of it, and a dedicated page answers that search better than any paragraph buried in a services list.
Mention it in the quote reply too. A line in the email saying "your car needs a dynamic recalibration and it is included in the price above" removes the last hesitation before the booking.
The trade angle
If you do recalibration in-house, the page has a second audience: garages and body shops who need it done and would rather subcontract than buy the equipment. Say you take trade work and give them a number. It is often the most profitable traffic the page brings.
Where this sits
Our auto glass websites include the ADAS recalibration page with its own URL, linked from the quote flow, at a fixed price. The wider trade version is on the automotive page. The technology is only intimidating while nobody explains it, so be the shop that does.