The short answer
Give it a page of its own. Explain in plain words that modern windscreens carry the camera for lane keeping and automatic braking, that the camera must be recalibrated after the glass is replaced, whether you do that in-house or through a partner, and whether it is included in your price. Three hundred words, its own URL, linked from the quote form. Most of your competitors have not written it.
Why the question comes up now
Cars built in the last several years read the road through a camera mounted behind the windscreen. Replace the glass and the camera moves by a fraction, which is enough to change what it thinks it is looking at.
Drivers have picked this up from dealers, forums and the news, usually in a form that makes it sound both expensive and risky. So they arrive at your site with three fears: the safety systems will not work afterwards, it will cost more than the quote, and an independent cannot do it anyway.
What to say to each fear
Will it still work? Yes, provided the camera is recalibrated, which is a standard part of the job on the vehicles that need it. Say it in the first two lines of the page.
Will it cost more than quoted? Answer this in bold. Either recalibration is included in every replacement quote you give, or it is a separate charge stated on the quote before the customer commits. Both are acceptable. A quote that grows after agreement is not.
Can an independent do it? If you have the equipment, say so plainly and describe the space you do it in. If you use a partner, say the car goes out the same day and comes back with a report. Either answer beats vagueness.
The explanation, kept short
Static calibration uses a target board with the car precisely positioned in a controlled space. Dynamic calibration needs a road drive at a steady speed on well-marked roads. Some manufacturers require both.
One line each is enough. Drivers find it reassuring because it sounds like a procedure. Add a sentence about weather and road conditions affecting a dynamic calibration, since it is a genuine cause of delay and explaining it in advance stops it becoming a complaint.
Which cars need it, without a model list
Do not publish a list you will have to maintain. Say: broadly, anything with lane keeping, automatic emergency braking, adaptive cruise or sign recognition, and send us the registration with the quote and we will tell you for certain.
That sentence turns the page into a lead source.
The proof
If you issue a calibration report or certificate, say so and say it stays with the vehicle's records. It matters more than the effort suggests, because it gives the customer something to keep and something to show a dealer later.
The trade paragraph most shops forget
Eighty words at the bottom addressed to garages, body shops and other fitters: we take trade recalibration work, this is the turnaround, here is the number.
If you own the equipment, this is often the most profitable traffic the page brings. Garages searching for somewhere to send a car are motivated, repeat buyers, and they are not price shopping the way a retail driver does.
Getting it found
Own URL, plain title matching the search, linked from the replacement service page, the quote area and the insurance page. Mark the questions up as FAQ structured data so they can appear in search results.
Then mention it in every replacement quote email: one sentence naming the calibration type, confirming it is in the price, with the link.
Where this sits
Our auto glass websites include the recalibration page with the trade section and the quote-flow links, at a fixed price. The wider trade version is on the automotive page. It is intimidating only while nobody explains it.