Eight kinds of page
A studio website needs eight kinds of page. Two are templates repeated for each class type and each instructor, so the site may have twenty or thirty pages generated from records. Here is each kind, what it must contain, and how to stage the build.
1. Home
Above the fold on a phone: the studio's name and place, the intro offer as the primary button, and "See timetable". A still hero photo of a real class, sized and prioritised; no autoplay video. Then: the class types you most want filled (linking to their pages), a line for the nervous ("Everyone was new once; here's what your first class is like" linking to the first-class page), instructors as faces, why people stay in three specifics, reviews with reserved space, location and hours, and the intro offer again.
2. Class types (one page each)
Reformer Pilates, mat, hot yoga, HIIT, barre, beginners' ballet. Each: what it is, who it suits, difficulty, what happens in your first one, what to wear and bring, the instructors who teach it (linking to profiles), "See [class] times" to the timetable filtered to it, drop-in price and the intro offer. Six to twelve pages from a template on class-type records. These rank for "[class] [town]".
3. Timetable
The platform's live schedule widget on a dedicated page, filterable by class type, instructor and location, with Book buttons on every class, the intro offer beside it, and nothing else heavy. The only page carrying the platform's script. The URL that goes on Instagram alongside the intro.
4. Pricing
A guided section in plain words ("Trying it out? Once a week? Twice or more?") with the intro first, then the full table of packs, memberships and drop-ins, each with who it suits, what it includes, validity or term, cancellation and pause terms, and a Buy button deep-linked to the platform. An FAQ for the edges. From pricing records the manager edits.
5. Your first class
For the nervous: everyone was new once; what happens step by step from the door; what to wear and bring; what if I can't do it; who comes, honestly; which classes to start with, linking to the filtered timetable; booking and changing your mind; the intro offer. Photos of real beginners in the real room.
6. Instructors (with a profile each)
The team page as cards with photo, name, what they teach, "See classes". Each profile: photo in the studio, what they teach linking to class pages, their approach, how they treat beginners, a short bio in their voice, upcoming classes or a filtered timetable link, Instagram, qualifications, and "Take your first class with [name]" to the intro offer.
7. The studio
The room and the community: photos of the space, the changing rooms, the reception; what you provide (mats, props, showers, lockers); the story in a paragraph; the values in three specifics rather than a manifesto; accessibility; parking and transport; the neighbourhood. This is the About page done as reassurance rather than mission statement.
8. Contact, policies and login
Address with a map link, tappable phone with hours, email, opening hours, how to find the door, a minimal contact form to a monitored inbox, member login to the platform's portal or app, and the policies as plain pages: membership terms, cancellation and late-cancel policy, privacy notice, waiver text, accessibility statement. Structured data for the studio lives here and on the home page.
Optional
- Workshops and courses, a page each with dates and registration, listed on the timetable page.
- Private sessions and small groups, with booking.
- Retreats and events.
- Corporate and group bookings, with a form.
- Shop, if you retail (or a link to the platform's store).
- Blog, if someone will write: "what to expect at your first reformer class" pieces rank and feed class pages.
- Careers, when hiring instructors.
Leave off
Separate Philosophy and Mission pages. A news section that stopped. Testimonials pages; put reviews beside the intro button. Autoplay video above the fold. Anything as a PDF or a screenshot.
Building in stages
Stage 1, launch: Home, Timetable, Pricing, Your first class, Contact and policies, the four class types you most want filled, instructors with brief profiles. Complete: a stranger can learn, be reassured, buy the intro and book.
Stage 2, first quarter: the remaining class-type pages, full instructor profiles with photos from a shoot, The studio page.
Stage 3, ongoing: workshops and courses as they run, blog if wanted.
The intro path, the embedded timetable, the speed work, the tracking and the structured data are in from stage 1.
The structure underneath
Class types, instructors and pricing options as records with relationships and platform IDs: the reformer page lists who teaches it and links to the filtered timetable because the relationships and IDs say so; Sam's profile lists her classes; the pricing page is always right because prices live in one place; every Buy and Book button is built from a field. Adding a class type or an instructor is filling in a form, by the manager.
Where this sits
These eight kinds are the page list for every studio website we build at a fixed price, with the records, the platform integration, the intro path and the speed and tracking work included. Studios arrive wanting atmosphere and leave with a structure that sells intros, and the atmosphere on top.