Yes, and each has its own page
The coaching practice website build covers life, business, career and health coaches, hypnotherapists, holistic therapists, relationship therapists, sleep consultants and doulas. Each has its own sub-page, because a birth doula and a business coach have different clients, different first steps, different booking tools and different rules about what the site can say. The six things the site must do are the same for all of them. How each is done is not. Here is the map.
What is the same
Every practice in this group needs the site to do six things: say specifically who you help and what changes; show credentials a client can check; state prices; book the first session online; explain online and in-person work; and keep every claim within the rules for your country. The eight pages (Home, Who I work with, How it works, Prices, Book a session, About, Blog or resources, Contact) are the same skeleton. Essentials covers a solo practitioner; group practices move to Complete.
What changes, practice by practice
Life coaches. The problem is vagueness. The site names the situations (a career change, a divorce, a loss of direction at forty) in the client's words, and because life coaching is unregulated, accreditation body, level and hours coached carry the trust. Discovery call through Acuity, Calendly or Paperbell.
Business coaches. Stage and problem pages: start-up, first hires, scaling past the founder; cash flow, delegation, sales. Client outcomes with permission. Programmes with prices or ranges. A strategy call booked with a short form about the business.
Career counsellors. Situation pages (mid-life change, graduates, redundancy, returning to work) and a clear account of what a session produces: assessments, a plan, a CV review. A separate route for students with a parent paying.
Health and nutrition coaches. The line between coaching and clinical care stated plainly, because clients cannot tell a coach from a dietitian and regulators care. Structured programmes with duration and price. Booking with intake through Practice Better, Healthie, Acuity or Paperbell.
Hypnotherapists. A what-happens-in-a-session page, because the client is slightly afraid of losing control and it is the most read page on the site. Issue pages written within advertising rules. Fees. An initial consultation booked through Acuity, Calendly or Zanda with intake.
Reflexologists and holistic therapists. Treatment pages that describe what happens and how clients typically feel, without medical claims. Prices and durations. Booking with deposits through Fresha, Acuity, Timely or Cliniko. Gift vouchers sold online, because treatments are frequently gifted.
Relationship and family therapists. One partner is usually researching alone. A page for that person, a confidential enquiry route, a calm design, fees with length and policy, booking through Jane, Zanda, SimplePractice or Acuity, and nothing stored on the site.
Sleep consultants. Short pages for a parent reading at 3am. The approach explained honestly, a clear menu of consultation, plan and follow-up packages, no promises, a free call booked in one tap.
Doulas and antenatal educators. A plain page on what a doula does and does not do, because parents confuse doulas with midwives. Packages and fees. How booking works around a due date and how many births you take a month. A free chat through Acuity or Calendly, and antenatal classes enrolled through TeamUp or Bookeo.
Why sub-pages rather than one page
Three reasons. The client searches for their practice type, not for "coaching", and a page about hypnotherapy ranks for hypnotherapy. The rules differ: a health coach's claims problem is not a business coach's. And the first step differs: a treatment with a deposit, a free chat, a paid consultation and a strategy call are four different booking setups. One page that covers all of them describes nobody, which is the failure the whole vertical exists to fix.
Where the edges are
Some practices sit next door. Counsellors and psychotherapists in clinical settings, dietitians and registered clinicians belong with clinic websites, where records, regulated titles and clinical booking tools change the build. Executive and leadership coaches working with organisations sit with professional services websites, where the buyer is a company. If you are not sure which side of the line you are on, the deciding question is who the client is and what the regulator calls you.
If your practice is not listed
The nine sub-pages cover the practice types we see most. A somatic therapist, a mindfulness teacher, a menopause coach or a grief counsellor outside clinical care fits the same build; we pick the nearest sub-page as the starting point and adjust the first step, the tools and the claims review to your practice. The six things do not change.
Where this sits
The coaching practice website is one build with nine starting points. Doulas and hypnotherapists are two of them, with their own pages because their clients, their booking and their rules are their own. The Essentials tier covers each; pricing is the same whichever page you start from.