The range, and what actually changes the number
A teaching business website costs from nothing to several thousand. The price is driven by three things: how many subjects or instruments you teach, whether trials convert into recurring enrolments through a booking tool, and how much reassurance parents need before they hand over a child. A solo tutor with one subject and a Calendly link is a different build from a language school with levels, placement testing and term enrolment.
Here are the bands, what each buys, and how to judge a quote.
Band 1: a profile on a marketplace, no website
Cost: nothing upfront, a commission or a listing fee per student.
You get: discovery, a booking flow, and a payment rail.
You do not get: your own name in search results, control of your fees, a page per subject that ranks, teacher profiles laid out the way you want, or a relationship the platform cannot end.
Right for: a tutor starting out who wants students before they want a website.
Band 2: a template or builder site, $500 to $2,000 (roughly £400 to £1,600)
A theme with your logo, an about page and a contact form.
You get: a presence with your name on it and somewhere to send people.
Usually missing: a page per subject or instrument, teacher profiles with qualifications and vetting, fees stated per lesson and per term, trial booking wired to a real tool, a timetable, and an online lessons page. Speed on a phone is usually poor, and parents browse in the evening on a phone.
Right for: a teacher whose diary fills by word of mouth and school noticeboards.
Band 3: a purpose-built lessons site, $2,500 to $6,000 (roughly £2,000 to £4,800)
Built around how a family or an adult learner actually chooses. Home, subjects or instruments, our teachers, fees, book a trial, timetable, online lessons, exams and progression, contact. That is nine pages and it maps to the nine decisions a prospective student makes.
You get: a page per subject that ranks for the specific search, profiles carrying qualifications and vetting, fees per lesson and per term so enquiries arrive informed, a trial booked online that your tool converts into a recurring slot, a timetable pulled from your platform, and tracking that tells you which subject page produced the trial.
Not usually included: photography, ongoing ads, or the booking tool subscription itself.
Right for: almost every tutor, music teacher, language school, test prep provider, coding club, art studio or cookery school that wants to grow past referral.
Band 4: schools and centres, $8,000 and up
Several teachers, several sites, a full timetable, placement testing, exam entries, and integration with a school management platform. Language schools taking exam and visa students, grading centres publishing session calendars and taking entries, and multi-branch tutoring centres sit here.
After launch
- Hosting: managed hosting in the tens per month, in your name.
- Domain: small, annual, yours.
- Booking or school management software: Acuity, TutorBird, My Music Staff, TeamUp, ClassForKids or Arlo, priced per teacher or per active student. Whatever you pay now, the website does not add to it.
- Maintenance: a care plan monthly, or hourly when something breaks.
Where the band 3 money goes
- A page per subject or instrument, each a separate search. "Grade 5 piano lessons" and "GCSE maths tutor" are not the same reader.
- Teacher profiles with qualifications, vetting and teaching approach, written plainly.
- Fees stated per lesson, per term and per course, so you stop fielding the fee email.
- Trial booking, deep-linked from every subject page, converting to a recurring weekly slot with payment collected each term or month.
- A timetable for group providers, published from the platform rather than retyped.
- An online lessons page covering the platform, the requirements and how a session runs.
- Speed, because the browsing happens on a phone in the evening.
- Tracking, so you know which subject page and which teacher profile produced the trial.
Judging a quote
Ask six questions. Is there a page per subject or instrument, or one Services page? Where do fees appear? Which booking tool are you wiring in, and does the trial convert to a recurring slot inside it? How do qualifications and vetting appear on a profile? Is the timetable pulled from the platform or typed by hand? What gets tracked?
A quote that answers "a Services page and a contact form" is band 2 however it is presented. That is fine if band 2 is what you need, but it will not fill a term.
The comparison that matters
The useful sum is not the website price against another website price. It is the website price against the value of a student. A weekly lesson held for three terms is worth a meaningful multiple of most band 3 builds. Two or three extra enrolments that would otherwise have gone to the school with clearer fees usually cover it.
Where this sits
Our builds sit in band 3 at a fixed price, and the scope is set out on the education and lessons page. The parts that cost money are the parts that fill the timetable: subject pages, teacher profiles, stated fees and a trial that books itself.