The short answer
Yes, and it is built as a separate route rather than a section on the repair pages. Support plans with what is included, response times per plan, and an enquiry form instead of a booking slot. A business buyer and a cracked-screen customer are not the same person and should not be sent down the same path.
Why one site cannot serve both with one path
The walk-in customer wants a price for their model, a slot this week and their device back on Friday. They decide in three minutes on a phone.
The business buyer wants to know what happens at nine on a Monday when nobody can log in. They want to know what is covered, how fast you respond, what it costs per month, and whether you have looked after a business like theirs. They decide over a fortnight, often with a partner, and they are comparing you against managed service providers who publish plans.
Put both on one page and neither is served. The consumer scrolls past acronyms; the business owner sees a screen repair price list and concludes you are a shop, not a provider.
What the business route contains
Plans, in plain words. Two or three tiers with what is included in each: helpdesk hours, on-site visits, monitoring, patching, backup, antivirus, hardware procurement, project work. Written for an owner who is not technical and does not want to be. No acronym that is not explained on first use.
Pricing, as ranges. Per user or per device, per month, by plan. Business buyers filter on this and a page with no numbers is a page they leave. Ranges with the factors that move them are enough, and you can say plainly that the final figure comes after a look at the estimate.
Response times per plan. The single most important number on the page, and the one most IT sites leave vague. State the response time for a critical outage, for a single user blocked, and for a routine request, per plan. Then state what "response" means, because a buyer burned once will ask.
Plain topic pages. Security, backup and cloud, each explained in a page an owner can follow: what the risk is, what you do about it, what it means for their staff. These pages also do the search work, because that is what owners type.
Onboarding. What the first thirty days look like: the audit, the documentation, the fixes, the handover. It answers the fear that switching provider means a fortnight of chaos.
Proof. Case studies by sector, certifications and partner status, team photos with names. A business owner is buying people who will have access to everything.
An enquiry form and a discovery call. Not a booking slot. A short form with company size, current setup and the problem, plus a Calendly, Microsoft Bookings or HubSpot Meetings link for a discovery call. Business buyers book calls; they do not book counter slots.
If you do both
Plenty of shops do. A phone and computer repair business with a handful of business clients, or an IT provider whose front door is also a repair counter. The structure is the same either way:
- A clear route from the home page: "Repairs for individuals" and "IT support for businesses", as two buttons, near the top.
- The business route as its own set of pages with its own navigation, its own enquiry form and its own tone.
- No overlap in the calls to action. A business page never carries a drop-off booking; a repair page never carries a monthly plan.
- Separate tracking, so you can see which route the enquiries came from and where they came from.
Where the business side is the growth you want, it deserves its own sub-page treatment and its own search targeting, which is why IT support for small businesses sits as a sub-page in its own right rather than a paragraph on the repair page.
Business accounts without full support plans
Some repair shops do not want to become a managed service provider but do want the trade. That is a lighter version of the same route: a business accounts page with priority turnaround, invoicing terms, collection and delivery, a named contact, and an enquiry form. It answers the schools, letting agents and small offices who need eight laptops looking at, without pretending to be a support contract.
The rest of the category
The same split logic applies elsewhere. A phone and computer repair shop has a business accounts route. An appliance repair business has a landlord and letting agent route. A bike shop has fleet and cycle-to-work routes. An electronics repair specialist has a trade and insurer route. Consumer and commercial buyers behave differently everywhere in this category, and the fix is always the same: a separate path, not a paragraph.
Where this sits
A business support route is one of the six must-haves on every repair business website we build where the business trade matters, and it is the direct answer to the third pain owners name: consumers and business buyers mixed together. Split the routes and both convert.