Nine pages
A repair business website needs nine pages. Not nine sections on one scrolling page, and not thirty pages of padding nobody maintains. Nine, each with a job, each built on records the counter can edit. Here is what goes on each, and the order to build them in.
1. Home
Above the fold on a phone: what you repair, where you are, a Book button and a Call button with today's hours beside them. Then a short version of the price table, three lines on why you rather than the kiosk (the guarantee, the parts you fit, the turnaround), the brands and items you handle, one real photo of the workshop and the people, Google reviews with reserved space so the layout does not jump, and the buttons again.
Two routes near the top if you serve both audiences: repairs for individuals, and business support.
2. Repairs and prices
The price tables, by device, item or service level, built from records so a price change is a one-field edit. Turnaround and guarantee period beside each line. Under the tables, three lines: we confirm the cost before doing anything extra; not listed means send us the details; here is the diagnostic fee and how it is credited.
This page is the one that answers price calls all day, and it is the page most repair sites do not have.
3. Book a repair
The booking from your software, RepairDesk, RepairShopr, Housecall Pro, Jobber or Acuity, on its own page, with the item and fault captured alongside the slot. Drop-off, mail-in and visit as modes. A line of reassurance, the phone number, the hours and the address. Nothing else, so it loads in under two seconds. Every Book button lands here with the repair pre-selected where the tool allows.
4. Track my repair
The job number lookup, or a link to your software's customer portal where it has one. The status in customer language, the date it changed, the expected date, and a Call button. This page and the status messages that go with it are what stop the customers phoning for status.
5. Warranty and parts
The guarantee with a period and a scope. Parts grades named plainly, with what changes between them. Turnaround ranges by repair type. The data promise for devices, or the storage and insurance statement for precious items. This is the page that separates a trusted repairer from a stall, and it takes an afternoon to write honestly.
6. Business IT support
The separate route for business buyers: plans with inclusions, monthly pricing as ranges, response times per plan, plain pages on security, backup and cloud, onboarding explained, and an enquiry form with a discovery call link rather than a repair booking. Where you do not run support plans but want the trade, this becomes a lighter business accounts page with priority turnaround, invoicing and a named contact.
7. Brands and items
What you handle, listed. Phone and computer makes, appliance brands with any authorisations, bike marques, watch movements, the materials you work in. Customers search for their brand plus repair plus their town, and this page is how they find you. Keep it honest: a brand you have serviced twice is not a specialism.
8. Reviews
Google reviews in full, pulled and cached, with your replies visible. Reviews also sit beside the buttons on Home and on the prices page; this is the long version for the customer who reads everything. A line on how to leave one, with the link.
9. Contact
Tappable phone with hours, address with a map, parking and drop-off instructions, a minimal form to a monitored inbox, company details, and links to the privacy notice, terms and accessibility statement.
Optional pages worth having
- Mail-in, with packing instructions and postage, if you take work from beyond the walk-past trade.
- Data privacy, as its own page for a phone and computer repair shop, because it is a real objection.
- Fix or replace, an honest guide, which an appliance repair business uses to win the customers who were about to buy new.
- Advice, if someone will write it. "Is a swollen battery dangerous" and "why does my washing machine not spin" both rank and both feed the price table.
Leave off
A mission page. A news section that stopped two years ago. Stock photos of a gloved hand and a circuit board. A price list as a PDF.
Building in stages
Stage 1, launch: Home, Repairs and prices, Book a repair, Warranty and parts, Contact. Priced, bookable, trusted.
Stage 2, first month: Track my repair once the notifications are configured, Business IT support, Brands and items, Reviews.
Stage 3, ongoing: a quarterly price review against recent invoices, new brands as you add them, workshop photos when the team changes.
Speed, tap-to-call, the booking wiring, structured data and tracking are in from stage 1.
The structure underneath
Repair lines, brands, warranty terms, turnaround ranges and team members as records. The prices page renders the tables; the home page renders the short version of the same records; the warranty page and the price rows share the same guarantee fields. One edit appears in three places, done by whoever runs the counter.
Sub-types
An electronics repair specialist swaps Business IT support for a mail-in page and a fault form with photos. A bike shop swaps it for an e-bike page and a collection page. A jewellery repairer adds valuations and bespoke work. A shoe repair and alterations business leads with a full price list and before-and-after photographs. An IT support provider inverts the whole thing: the business route becomes the site. The frame bends; the mechanics stay.
Where this sits
These nine pages are the page list for every repair business website we build at a fixed price, with the booking and tracking wiring, the price records, tap-to-call, speed and tracking included. Owners arrive expecting a brochure and leave with a site that quotes the common repairs, books the drop-off and tells the customer when it is ready.