The range, and what moves it
A repair business website costs anything from the free booking page your shop software already gives you to several thousand, and the spread comes down to four things: whether the site states prices for common repairs, whether it books the drop-off or the visit online with the fault captured, whether the customer can track the job without ringing you, and whether you own it at the end. Here are the bands, and what each buys a repair shop, an appliance engineer, an IT provider, a jeweller, a bike shop or a cobbler.
Band 1: Google Business Profile and the software's booking page
RepairDesk, RepairShopr, Housecall Pro, Jobber and Acuity all give you a hosted booking page or widget. Add a Google Business Profile with photos and reviews and that is a presence.
Cost: nothing beyond software you already pay for.
You get: a map pin, reviews, opening hours, a way to book.
You do not get: a domain that ranks for "iPhone screen repair [town]" or "washing machine repair [town]", price tables a customer can scan before they walk in, job tracking that stops the status calls, a warranty and parts page, or a separate route for business buyers.
Right for: a single-bench shop full from passing trade, and the first months of a mobile engineer.
Band 2: a template site, $800 to $2,500 (roughly £600 to £2,000)
A repair theme or builder template with your logo, a few photos and a contact form, sometimes with a link out to booking.
You get: a site with your name on it.
Usually missing: speed on a phone, which is where a customer with a cracked screen is standing; booking embedded with the device and fault captured rather than a "call us" line; price tables by model or item; job tracking; a plain page on warranty, parts quality and turnaround; a business support route with plans and response times; and clear ownership if it came bundled with a marketing contract.
Right for: a shop that gets its work from regulars and wants a business card online.
Band 3: a purpose-built repair site, $2,500 to $6,000 (roughly £2,000 to £4,800)
Built around how a customer chooses a repairer. Price tables by device, item or service level, editable by you. Drop-off, mail-in and visit booking with the item and fault captured, wired to RepairDesk, RepairShopr, Housecall Pro, Jobber or Acuity. Job tracking so the customer sees the status. A warranty and parts page. Brands and items you handle. A separate business IT support route with plans, response times and an enquiry form. Reviews near every Book button. Under two seconds on a phone. Structured data, tracking, everything in your name.
You get: a site that answers can you fix it, what does it cost and how long, and books the job while the counter phone is busy.
Not usually included: photography of the bench and the work, copy unless specified, or the shop software subscription itself.
Right for: repair shops, appliance engineers, jewellers, bike shops and IT providers that want work from search rather than only from the street.
Band 4: multi-branch and trade platforms, $8,000 and up
Several branches with separate diaries, a parts shop with stock, trade accounts with agreed rates, a customer portal beyond basic job tracking.
After launch
- Hosting: managed WordPress at $20 to $50 a month (£15 to £40), or often free on a framework host, in your name.
- Domain: small, annual, yours.
- Shop software: whatever you pay now. The site does not add to it.
- Maintenance: a care plan at a modest monthly fee, or hourly when something breaks.
- Photography: half a day at the bench. Real photos of the workshop, the tools and the people are the most persuasive thing on a repair site, and they are the whole sale for a jewellery repairer or a cobbler.
Where the band 3 money goes
- Price tables as editable records, so a screen by model, a callout fee or a bike service level can change without a developer.
- Booking with fault capture, embedded and deep-linked per service, tested on a phone.
- Job tracking wired to the software, so status updates go out instead of being asked for.
- Trust: warranty and parts, turnaround, data privacy on devices, reviews.
- The business route, with plans and response times, kept apart from the walk-in flow.
- Speed, search foundation and structured data for a local repair business.
- Tracking of bookings, enquiries and calls by page, and ownership with a recorded walkthrough.
Judging a quote
Ask: can I edit the price tables myself; does Book go into my software with the item and fault attached; is there job tracking; is there a warranty page; is the business route separate; what is the speed target on a phone; what is tracked; whose name are the domain and hosting in. A quote that says "call for a price" is band 2 however it is priced.
Where this sits
Our sites are band 3 at a fixed price; the scope is on the repair business website page, with sub-pages for phone and computer repair, appliance repair and small-business IT support, because each quotes and books differently. If customers still ring to ask what a screen costs, the number that matters is how many of those calls booked, and how many rang the shop whose site had the price.