One question decides the number
Two salons ask what a website costs and get different answers, and the reason is rarely design. One sells grooming from a single diary: the site states prices, opens that diary, and settles a first-time owner's nerves. The other has three groomers taking their own dogs, a van on rounds, or a boarding side sold to the same owner. The second costs more because it serves more than one audience, not because it looks more expensive.
Most salons: Essentials, $500
Essentials is up to eight pages, live in about two weeks, with two rounds of changes. For a salon working from one diary, that is the whole job — and eight pages is more headroom than it sounds:
- Prices, laid out so an owner can find their own dog
- The grooms you actually sell, usually two or three pages rather than nine
- What happens at a first groom
- The salon and the people in it
- Where you are, and how to get a slot
A salon needs prices, booking that knows which dog is coming, and a reassuring first-visit page. That is what Essentials is sized for, with a care plan behind it so the prices stay true after launch.
When Complete, $1,500, is the honest answer
Complete stretches to twenty pages, takes around four weeks, carries four rounds of changes, and is the tier where the diary is wired into the calendar you already keep. Buy it once the salon has outgrown one diary: a page and a bookable slot per groomer, a page for every add-on you want found in search, a second premises, a mobile round, deposits and reminders, and price lists you edit yourself.
What the booking setup covers
Buy Complete and that work is already paid for. We pick the system that suits your week, join it to the calendar you keep, switch on Stripe deposits and the reminder that goes out before the appointment, and check that a confirmation lands where an owner will see it instead of a spam folder. On a site you already own the same job is quoted in a day and runs about a week.
The grooming software itself stays your subscription, billed by whoever you run: MoeGo, Gingr, Savvy Pet Spa, Fresha or Booksy.
A site that already exists
Where the argument is whether to keep the site, buy the answer before the work. A $299 Diagnosis returns a report in three days saying what is actually wrong, priced repair by repair, and whether repair beats replacement. Diagnosis and fix is $799 and usually two weeks. Any rebuild is quoted off the back of that report, never ahead of it.
The bills that continue
- The domain, renewed yearly, registered to you
- The grooming software, billed to you by its vendor
- Hosting
- A care plan, if price changes and fresh photographs should be somebody's job: Basic $99/mo, Growth $249/mo including four hours of changes, Scale $499/mo
Prices on a grooming site go stale fast: add-ons move, and new dogs change what you photograph.
Five things that move a grooming quote
- How many rows the pricing needs. Size bands multiplied by coat types, with add-ons on their own units, takes more modelling than one figure per service.
- Whether booking is being wired to software you already run, or chosen and configured from nothing.
- How many groomers need a name, a face and a diary of their own.
- Whether grooming is the only thing being sold, or sits beside boarding, daycare or a mobile round.
- Whether a licence has to be shown. In some countries and states one applies, and where it does it belongs on the site with your training, insurance and first aid.
What barely moves it: how many dogs are in the gallery.
Where this sits
We build dog grooming salon websites to that shape at a fixed price, alongside the other pet business sites. Before spending anything, run the six phone tests on what you have, or read why a grooming salon site gets no bookings.