What we are building
One table an owner can read on a phone in ten seconds, that gives the total for their dog at their door, with travel already inside the number. Underneath it, the add-ons, the minimum, and the honest note about what moves the price on the day.
A salon can get away with a rough table because the owner is standing in the room when the number lands. You cannot. Your number has to survive being read alone, on a driveway, against a salon quote that looks cheaper because it does not include the drive.
1. Work out what the drive costs before you price anything
You are not selling a groom. You are selling a slot on a route, and the slot has a fixed cost whether the dog is a chihuahua or a newfoundland: fuel, the time between stops, the water you carry, the wear on the van, the setting up and packing down at each address.
Price that first, on your own, before you touch the grid. Take a normal working day, count the dogs you actually complete, and divide the running cost of the van across them. That number is the floor under every cell in the table, and it is the reason a mobile small dog groom is not a salon small dog groom with the same price.
2. Build the grid on size and coat, not breed
Sizes down the side with weight bands, because an owner knows their dog is fourteen kilos and does not know if that is medium. Coat types across the top: smooth, double, wire, curly or wool. Two or three breed examples in every cell so a person with a cockapoo can find themselves without learning the vocabulary.
Then say, in one line under the grid, that the price shown is what they pay at the door with travel included. That line is the whole competitive advantage of the table. Do not bury it.
3. Decide the minimum and publish it
Nearly every van has a floor: the smallest total that makes a stop worth making. A ten kilogram smooth coat that takes forty minutes still costs you a whole slot.
Put the minimum on the page in plain words. It is not embarrassing, and owners understand it instantly once you frame it as the van coming to them rather than them driving to a shop. Where you offer a lower per-dog rate for two or three dogs at one address, put that on the same page, because it turns a rejected single booking into a bigger one.
4. Handle geography as a surcharge, not a secret
If the far edge of your round costs you twenty minutes more each way, either exclude it, run it on one set day, or add a stated surcharge. All three are fine. What is not fine is a table that quotes one number and a confirmation email that quotes another.
Put any area variation on the relevant area page as well as the price page, so the owner reading about their own town sees the number that applies to them.
5. Price the add-ons as their own lines
The grid covers a standard full groom on a coat in reasonable condition. Everything else gets its own line underneath: de-matting by the quarter hour, hand stripping, nails only, a bath and tidy between full grooms, puppy introduction sessions at a shorter price, a second dog at the same address, medicated or flea bathing where you offer it.
Charging de-matting by time rather than as a vague surcharge is fairer and much easier to say out loud on a doorstep.
6. Write the conditions note in your own words
Three or four sentences beside the table. Coat condition and the point at which a shave down is the kinder option. Dogs well past their interval. Behaviour that needs the groom stopping early. A dog at the top edge of a weight band. Owners are not annoyed by reading this. They are annoyed by hearing it for the first time when you knock on the door.
7. Set the platform first, then the website
Put the services and prices into MoeGo, Savvy Pet Spa, Fresha or Booksy before the site's table is written, then write the table from the platform. Do it the other way round and the two disagree within a month, usually on add-ons.
Build the site table as editable records rather than hard-coded markup, so a fuel-driven price change is a ten-minute edit. Never publish prices inside an image; search engines cannot read it, screen readers cannot read it, and you cannot edit it.
8. Lay it out for a thumb
Most of your traffic is on a phone, often on poor signal in a hallway. The grid should reflow into readable rows rather than scroll sideways, the weight bands should stay visible, and a Book button should sit directly under the table with the service pre-selected. Repeat the relevant rows on each service page and each area page so nobody has to navigate to find a number.
Where this sits
A price table by size and coat with travel inside the number, a stated minimum and editable records behind it is part of every mobile grooming website we build, and clear service pricing runs through our other pet business websites. What each package covers is on pricing. Publish the total. The drive is the product.