The reader who never contacts you
Look at the behaviour of the traffic on an implant page. People arrive, stay a long time, read the price, open the gallery, read the clinician profile, and leave without touching a button. Some of them come back twice more over a fortnight. Then they disappear.
They are not unconvinced. They are not ready to commit to sitting in a chair in front of a stranger to talk about something they feel self-conscious about, and the only options on the page are a phone number and a contact form. Both are bigger asks than the page realises.
Why the ask is bigger here than elsewhere
Someone booking a hygiene appointment is buying a routine. Someone considering implants or a full arch is dealing with several things at once: the cost, whether they are even a candidate, embarrassment about the state of their teeth, and often a bad experience somewhere in their history.
A phone call means explaining all of that to whoever answers reception, out loud, possibly in an open-plan office at work. A contact form means writing it down and waiting. A video consultation means half an hour, from their own kitchen, with the person who would actually do the work.
That is why the video slot converts the readers nothing else reaches.
What a video consultation is for
Be clear about what it is and what it is not, on the page and in the confirmation. It is a conversation about what the patient wants changed, what the options broadly are, what the price ranges look like, how many visits are involved, and what the next step would be. It is not a diagnosis and it does not replace an examination. Say that plainly. Patients respect it and it sets the right expectation for the in-person visit.
Keep the clinical detail off the website entirely. The website's job is to get the right patient in front of the right clinician, not to advise anybody.
Setting it up so it is worth your time
Make it its own appointment type. Not "Contact us to arrange a call". A bookable slot, with its own duration, mapped to the clinicians who actually place implants.
Decide free or paid. A free fifteen-minute call fills quickly and includes people who were never going to proceed. A paid thirty-minute call redeemable against treatment fills more slowly with better-qualified people. Many clinics run free for a short triage call and paid for the full assessment. Either works. State which it is on the page.
Attach an intake form. A handful of questions: what they want changed, roughly how long they have been considering it, whether they have had treatment elsewhere, whether they want to discuss finance, and how they heard about you. Invite two photographs taken on their own phone, and say clearly how those images will be handled and who sees them. Anything collecting health information runs through a tool built for it with the right agreement in place for your country, and the website itself should never store it.
Take a card or a deposit for paid slots, with the cancellation terms written on the booking page in plain words.
Confirm properly. The joining link, what to have to hand, how long it will take, who they will be speaking to, and a photograph of that person.
Put the route everywhere the doubt is
The video option belongs on the implants page, the full-arch page and the smile makeover page, under the price and again after the gallery. It belongs on the finance section, because money is the most common reason to want a conversation. And it belongs on the page for patients travelling from elsewhere, where it is the only sensible first step.
Keep the phone number tappable in the header for the people who would rather ring. The point is not to remove options. It is to add the low-commitment one that most of these readers are waiting for.
What you get back
A pre-qualified consultation. You know before the call what they want, what their timescale is, whether finance matters and what their mouth roughly looks like. The call is shorter and more useful, the in-person visit that follows has a purpose, and the ones who were never going to proceed have taken half an hour rather than a chair in the surgery.
Measure it separately
Track video consultation bookings apart from in-person ones, by page, and ask on the intake how they found you. Within a couple of months you will know which treatment page produces the conversations that turn into treatment, which is the only number in this business worth optimising.
Where this sits
A bookable video consultation with an intake form, on every treatment page and landing in the practice diary, is a standard part of a cosmetic dentistry and implant clinic website, and consultation-first booking runs through the rest of our dental practice websites. Packages are on pricing. How you may handle patient photographs and health information in that flow is set by your own regime and your compliance adviser, so treat this as orientation only.