The short answer
Whatever your registration allows, stated exactly and no wider. Your title, your registration number, the body you are registered with, and a plain explanation of the difference between what you do and what a dentist does.
That last part is the one clinics leave out, and it is the part patients want most. Most people have never heard the words clinical dental technician and do not know whether they are allowed to come to you directly.
This post is orientation, not legal advice. Your own regulator is the authority on what you may call yourself and what you may advertise.
Why the title varies so much
The profession exists nearly everywhere, under different names and with different scope.
In the United Kingdom, clinical dental technician is a registrable title with the General Dental Council, and the GDC publishes the scope of practice that goes with it. In Australia, the equivalent practitioners are dental prosthetists, registered with the Dental Board of Australia through AHPRA. In Canada, denturist is a regulated title with a regulator in most provinces. In the United States, the position depends entirely on the state: some license denturists, many do not, and the work is done within a dental practice instead.
What a practitioner may provide directly to a patient, and what needs a dentist's involvement first, varies with all of that. Because it varies, write your qualifications page about your own clinic in your own country rather than in general terms, and confirm the wording against your regulator's current guidance rather than against another clinic's website.
What belongs on the page
Your title, exactly as your registration gives it. Not an approximation, not a friendlier version.
Your registration number and the body that holds it. Where your regulator expects it displayed, that expectation usually extends to your website.
Who does what at your clinic. If a dentist works with you, or you refer to one, say so and name the arrangement. If different team members do different stages, say which.
The plain explanation. Three or four sentences on what your title means, what training sits behind it, and in what circumstances a patient can come to you directly. This is the highest value paragraph on the page.
Your training and the year you qualified. Named properly, with the awarding institution.
Indemnity or insurance. That you hold it. Patients rarely ask and are always reassured.
Professional membership. At your actual current level, not a lapsed one.
A photograph of the person. A face beside a registration number does more than either alone.
What never to imply
Do not use the word dentist, or any construction that suggests it, unless it is accurate for the person named. That includes photographs, page titles, and phrases like "our dental team" where the team is not what the phrase suggests.
Do not describe work as within your scope if it is not, and do not describe a service in a way that implies a patient can skip a step your registration requires.
Do not display a badge, a membership or a certification that has lapsed. Do not use words like registered, approved or accredited without naming the scheme and the body behind them.
Keep testimonials and before-and-after images inside whatever your regulator's advertising rules allow, because those rules are stricter for registered dental professionals in several countries than most people expect, and in some places specific claims and imagery are restricted outright.
Say nothing clinical
A qualifications page describes credentials, not treatment. It should not tell a reader what kind of denture would suit them, what to do about discomfort, or how to care for an appliance. Those conversations happen in the chair, with the person in front of you.
Build it so it can be corrected
Registration numbers change, renewals lapse, indemnity providers change, team members leave. Build these as editable fields rather than text baked into a page template, so an update takes two minutes. Put the annual renewal and the website check in the same calendar reminder, because a lapsed number on a live page is worse than no number at all.
Where to put it
A short trust block on the home page with your title and registration number. The full explanation on an about or team page. A one-line footer entry. And a compact version on the consultation booking page, where the person deciding whether to trust you is already reading.
Where this sits
Qualifications explained in plain language, with registration displayed where it belongs, is one of the six pieces we build into every denture clinic website, and the same approach to regulated profiles runs through our other dental practice websites. The packages are on pricing. Say exactly what you hold, explain what it means, and keep it current.