Six tests, ten minutes
Riders are specific. They want to know you have worked on their marque, what a service costs for their engine size, and that you will not damage the fairings. Run these on a phone.
1. Prove you work on their bike
The test: as the owner of a specific marque, find evidence you service it.
Pass: a page per marque you genuinely specialise in, saying what you do on it and what you keep in stock.
Fail: a list of logos, or "all makes and models", which tells a Ducati owner nothing.
The fix: a page for each marque you actually know. Riders search by marque and model, not by "motorcycle repair" — and a marque page is a search result you currently do not have.
2. Show service prices by engine size
The test: find what a full service costs for a 600.
Pass: service prices by engine size or bike type, stated as numbers.
Fail: "prices on application". A rider comparing three workshops drops the one that would not say.
The fix: publish the tiers. Engine size is the honest variable, so price on it openly rather than making everyone phone.
3. Book with the bike's details
The test: book a service and see what you are asked.
Pass: make, model, year and registration captured at booking, so you know what is arriving and can order parts before it does.
Fail: a contact form, which means a phone call to find out what the bike is.
The fix: Autoflow and Workshop Software handle this from the garage side; Acuity or Square Appointments work for a simpler diary. The details you capture at booking are the parts you do not wait for.
4. Cover tyres and the test as their own jobs
The test: search your own site for tyres and for the annual test.
Pass: a page each, with prices and booking, because these are the two jobs a rider searches for by name.
Fail: both hidden inside a general servicing page.
The fix: one page each, priced, bookable. Tyre-plus-marque and test-plus-town are low-competition searches with a rider at the end of them.
5. Work the season before it arrives
The test: in February, is there anything on the site about getting a bike ready?
Pass: pre-season check and winter storage pages with booking, promoted before the rush rather than during it.
Fail: nothing, so March is chaos and November is empty.
The fix: two pages and two reminder sends. Motorcycle work is violently seasonal and the site is the only thing that can smooth it.
6. Appear in under two seconds, and look careful
The test: on mobile data, count until the booking button is usable. Then judge whether you would leave a bike here.
Pass: under two seconds, with real workshop photographs and Google reviews pulled in live.
Fail: a hero video, a slider, and stock photography of a generic sportsbike.
The fix: one compressed image, no slider, real photos of your own bench. Riders are looking for evidence of care, and a clean workshop photograph provides it better than any wording.
Scoring
Six passes and the site is working. Four or five, fix in order. Three or fewer and the missing marque pages are the biggest single gap — they are how riders find a workshop at all.
Where this sits
Our motorcycle workshop websites are built to pass all six at a fixed price. The wider trade version is on the automotive page. Testing schemes and licensing differ by country, which the country pages cover.