The site is unreadable to the person it is for
A hearing clinic's website has one problem no other clinic has: a meaningful share of its visitors have age-related sight changes, are using scaled-up system text, and are frequently being helped by an adult child on a different device. Most audiology sites are built as though none of that were true.
Cause 1: the page breaks at large text sizes
The test: turn your phone's text size up two steps and reload your own site.
Pass: everything still readable, nothing overlapping, tap targets still big enough.
Fail: clipped headings, overlapping buttons, a booking form that no longer fits.
The change: test at scaled text sizes and fix what breaks. High contrast, generous tap targets, no thin grey type. This is the single most neglected thing in the sector and it costs nothing but attention.
Cause 2: hearing aid prices are hidden until the appointment
Hidden prices do not delay the decision. They postpone it by a year, because the visitor assumes the number is one they cannot afford.
The change: price ranges by technology level, with what is included — fitting, follow-ups, warranty, aftercare. A range with inclusions gets the test booked. "Prices from consultation" does not.
Cause 3: wax removal enquiries absorb the phone
It is the most common enquiry in the clinic and usually has no page at all.
The change: a wax removal page with the price, the method, what to expect and a booking button. It takes the most frequent call off the phone and ranks for a high-intent local search with very little competition.
Cause 4: the funding question is unanswered
Public or insurance-funded hearing care exists in most markets, with eligibility rules that patients do not know.
The change: a plain page on the scheme where you practise, who qualifies, and how to book that appointment type.
Cause 5: booking exists but the phone number does not sit beside it
Some of your visitors will not use an online form, and pushing them to one loses them.
The change: online booking from your clinic software with test, fitting and follow-up appointment types — and the phone number immediately beside it, with hours. Blueprint OMS, Sycle and Auditdata handle the clinical side; Cliniko or Jane suit smaller practices.
Fix them in this order
Readability first, because it affects every other item on the list. Prices second. The wax removal page third — one page, high intent. Then funding, then the booking-plus-phone pairing.
Where this sits
Our hearing clinic websites are tested at scaled text sizes and ship with price ranges stated, at a fixed price. The audit version is the audiology checklist. The wider clinic view is on the clinics page.