The key question clients ask
Prospective clients frequently ask: "What about testimonials?" Understanding the industry standard helps you structure your services and website to meet client expectations.
The direct answer
Most professional bodies discourage or prohibit client testimonials for therapy, and Australian regulated health services cannot use them at all. We do not use them. Your qualifications, approach and a clear description of how you work do the job instead.
Why this matters for your website
When a website clearly answers this question upfront, prospective clients feel understood and reassured. Hiding this information or forcing clients to call creates unnecessary hesitation.
Practical recommendations for owners
- Address the question directly: feature this explanation prominently in your FAQ section and relevant service pages.
- Provide supporting proof: link to verified reviews, case studies, or detailed service breakdowns.
- Connect to immediate action: allow visitors to take the next step via Jane.
Where this sits
Clear, reassuring communication is built into every counselling and psychotherapy website we engineer at a fixed price.