The key question clients ask
Prospective clients frequently ask: "Can we show before-and-after photos?" Understanding the industry standard helps you structure your services and website to meet client expectations.
The direct answer
With written consent per case and factual captions, in most countries. Australia restricts them for regulated health services under AHPRA. Each image carries its consent record and the gallery can be switched off per market.
Why this matters for your website
When a website clearly answers this question upfront, prospective clients feel understood and reassured. Hiding this information or forcing clients to call creates unnecessary hesitation.
Practical recommendations for owners
- Address the question directly: feature this explanation prominently in your FAQ section and relevant service pages.
- Provide supporting proof: link to verified reviews, case studies, or detailed service breakdowns.
- Connect to immediate action: allow visitors to take the next step via Pabau.
Where this sits
Clear, reassuring communication is built into every med spas and aesthetics website we engineer at a fixed price.