The key question clients ask
Prospective clients frequently ask: "Should we take deposits for consultations?" Understanding the industry standard helps you structure your services and website to meet client expectations.
The direct answer
Yes. Aesthetics has the highest no-show rate of any clinic type, and a deposit at booking, redeemable against treatment, is the fix. Your booking tool takes it by card at the moment of booking.
Why this matters for your website
When a website clearly answers this question upfront, prospective clients feel understood and reassured. Hiding this information or forcing clients to call creates unnecessary hesitation.
Practical recommendations for owners
- Address the question directly: feature this explanation prominently in your FAQ section and relevant service pages.
- Provide supporting proof: link to verified reviews, case studies, or detailed service breakdowns.
- Connect to immediate action: allow visitors to take the next step via Pabau.
Where this sits
Clear, reassuring communication is built into every med spas and aesthetics website we engineer at a fixed price.