The key question clients ask
Prospective clients frequently ask: "Are there rules about what a physio website can say?" Understanding the industry standard helps you structure your services and website to meet client expectations.
The direct answer
Yes. Australian clinics cannot use testimonials under AHPRA; UK clinics follow CSP and ASA guidance on claims; US practices handle intake data under HIPAA. We build to your country's rules and the country pages below set them out.
Why this matters for your website
When a website clearly answers this question upfront, prospective clients feel understood and reassured. Hiding this information or forcing clients to call creates unnecessary hesitation.
Practical recommendations for owners
- Address the question directly: feature this explanation prominently in your FAQ section and relevant service pages.
- Provide supporting proof: link to verified reviews, case studies, or detailed service breakdowns.
- Connect to immediate action: allow visitors to take the next step via Cliniko.
Where this sits
Clear, reassuring communication is built into every physiotherapy website we engineer at a fixed price.