For independent and boutique hotels
A boutique hotel website that earns the direct booking
Independent hotels pay the highest commissions and have the most character to sell. The site has to show it, match the marketplace on availability and price, and book direct.
One job, done properly
A boutique hotel's character is its competitive advantage and marketplaces flatten it into a grid of thumbnails. The hotel's own website is where the character lives, and where the direct booking is won: the same availability, a price the guest can compare, photography that shows the place, and booking for the restaurant, spa and events in the same visit.
We build boutique hotel sites for that. A booking engine with rate comparison from your PMS. Room and suite pages with real photography. Restaurant and spa booking. Weddings and events enquiry. Offers and packages. Local guides. Multilingual key pages where needed. And reviews.
The problems we hear most from boutique hotels
Marketplaces flatten the character
A site whose photography and copy sell the place.
Guests cannot compare the direct price
Rate comparison widget on the booking engine.
Restaurant and spa booked elsewhere
Booking for each, on the site.
What a boutique hotel website must get right
Booking engine with rate comparison
SiteMinder, Mews, Cloudbeds, Little Hotelier or Profitroom.
Room and suite pages
Real photography, inclusions.
Restaurant and spa booking
Embedded.
Weddings and events
Capacity, enquiry.
Offers and packages
Direct-only.
Local guides, languages, reviews
Where relevant.
Works with what you already use
If your team already knows one of these, you keep it. We embed it, style it to match, and connect the calendar.
- SiteMinder
- Mews
- Cloudbeds
- Little Hotelier
- Profitroom
Related specialisms
The same build, tuned for a neighbouring practice type. Or go back to hospitality and experiences in general.
What boutique hotels usually ask first
Which booking engines?
SiteMinder, Mews, Cloudbeds, Little Hotelier and Profitroom, connected to your PMS and channel manager, with rate comparison widgets that show your direct price against the marketplaces.
How do we win the direct booking?
Rate parity or a direct perk, live availability, and a site whose photography and copy sell the character a listing cannot. Plus a loyalty or returning-guest offer.
Restaurant, spa and events?
Each with its own booking or enquiry: restaurant reservations, spa treatments, and a weddings and events page with capacity and enquiry form.
Multiple languages?
Where your guests come from abroad, key pages translated properly with hreflang. You approve the translations.
Built to the rules and payment habits of your country
Price display law, accommodation licensing, food safety and consumer cancellation rights differ by country. The country pages below cover what applies where you operate.
- United StatesNine to twelve hours ahead of the US. Your morning is our evening, and we keep those hours for US calls.
- CanadaNine to thirteen hours ahead of Canada. Your morning is our evening, and we keep those hours for calls.
- United KingdomFour to five hours behind us. We overlap for most of your working day.
- AustraliaFive to seven hours ahead of us. Your afternoon is our morning.
- NetherlandsThree hours ahead of you. We overlap for almost the whole working day.
- IrelandFour to five hours behind us. We overlap for most of your working day.
- New ZealandSeven to eight hours ahead of us. Your afternoon is our morning.
- DenmarkOne Danish client already.
- SingaporeThree hours ahead of us. We overlap for almost the whole working day.
- United Arab EmiratesOne hour behind us. We overlap for the entire working day, and we work a Sunday-to-Thursday week when you need it.
- PakistanOur home time zone. Same hours, same city for many of you, and calls or visits are straightforward.
- South AfricaThree hours behind us. We overlap for the whole working day.
- IndiaHalf an hour ahead of us. Same working day, same evenings.
- MalaysiaThree hours ahead of us. We overlap for almost the whole working day.
- SwedenWe work in English.
- NorwayWe work in English.
- GermanyWe work in English.
- AustriaThree to four hours behind us. We overlap for most of your working day.
- SwitzerlandThree to four hours behind us. We overlap for most of your working day.
- BelgiumThree to four hours behind us. We overlap for most of your working day.
- FranceThree to four hours behind us. We overlap for most of your working day.
- SpainWe work in English.
- PortugalFour to five hours behind us. We overlap for most of your working day.
Tell us about your boutique hotel
What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.