Yes, and the platform does the hard part
Memberships (recurring, unlimited or limited), class packs (a number of classes with an expiry), drop-ins, courses and annual plans are all standard in Mindbody, Glofox, Momence, TeamUp and their peers. The platform handles recurring billing, pack decrements, expiry, pauses, cancellations, waitlists and check-in. The website's job is to present the options so a visitor picks the right one, buy it in one tap, and know the terms before they do. Here is how.
Set them up in the platform first
- Memberships: unlimited monthly, limited monthly (for example 8 classes), annual, off-peak, student. Terms: rolling or fixed, notice period, pause rules, joining fee if any.
- Packs: 4, 8, 12 classes with expiry windows. Whether they can be shared. Whether they apply to all class types.
- Drop-ins and any class-type-specific pricing (reformer priced above mat, for instance).
- Courses and workshops as one-off purchases.
- The intro offer restricted to first-time clients.
- Auto-renewal, failed payment handling, and the member portal or app for self-service.
Buy one of each as a test client before wiring the site.
Present them on the site as records
Each option is a record with: name, type, who it suits, price, what it includes, term or validity, cancellation and pause terms, eligibility, the platform's checkout link, order and a featured flag. The pricing page renders a guided section ("Once a week? Twice or more?") and a full table, each option with a Buy button deep-linked to its checkout. The manager edits prices and terms in seconds; the links are fields, so they do not rot.
The terms that prevent disputes
Stated on the pricing page, beside each option, in one sentence each, and repeated in the platform's purchase confirmation:
- Membership cancellation: "Rolling monthly; cancel any time with 30 days' notice from your account."
- Pause: "Pause up to twice a year for up to a month each; ask at the desk or in the app."
- Pack expiry: "Valid 8 weeks from first use; unused classes expire."
- Late cancel and no-show: "Cancel a booked class up to 12 hours before; later than that, the class is deducted (packs) or a £X fee applies (unlimited)."
- Price changes: "We give members 30 days' notice of any price change."
- Sharing: "Packs are personal and cannot be shared" or the opposite.
Consumer law in most places requires these to be clear before purchase and proportionate. Stating them plainly on the site is both compliant and the thing that stops the "I didn't know" conversation.
Member login
A "Member login" link in the header to the platform's member portal or a prompt to download the branded app. Members renew, change, pause and book there; the website does not duplicate it.
Class-type-specific pricing
If reformer costs more than mat, say so on the reformer class page ("Reformer classes are £X drop-in or included in Unlimited Plus") and let the pricing page show which memberships include which class types. The platform enforces it; the site explains it.
Courses and workshops
A page per course or workshop with dates, what it covers, who teaches, price, and a Buy or Register button deep-linked. Listed on the timetable page as a separate section and on the home page when upcoming. Removed or archived after.
Corporate and group
If offered, a short page: what is available, how it works, a contact form. Not on the public pricing table.
Renewals and retention on the site
The site's job for existing members is small: login, timetable, and being a good-looking place to send a friend. Retention happens in the platform's automations: expiring-pack reminders, lapsed-member messages, birthday offers. Configure them with the site so the whole funnel is set up at once.
Keeping site and platform matched
Prices and terms live in both. Change both the same day; read the pricing page against the platform quarterly. Where the platform's API exposes pricing options, the site can read them directly.
Where this sits
Memberships and packs presented as explained records with deep-linked checkouts and plain terms are part of every studio website we build. The platform runs the billing; the website makes the choice clear and the terms unmissable, which is what turns intro buyers into members who stay.