The range
A studio or gym website costs from the platform's free page to several thousand, and the spread is about whether the site sells the intro offer, shows the timetable live, explains the pricing, and belongs to you. Here are the bands and what each buys.
Band 1: the booking platform's page, or DIY
Mindbody, Glofox, Momence, TeamUp and WellnessLiving give you a public page or branded app with your schedule and pricing. Squarespace and Wix give you a template.
Cost: nothing to low hundreds plus the platform subscription you already pay.
You get: a live timetable, a way to buy and book, and a place to send Instagram.
You do not get: your own domain ranking for "yoga studio [town]", an intro offer that is one tap from the home page, pricing that explains itself, instructor pages, or the first-timer reassurance that turns a nervous browser into a booked class.
Right for: a new studio in its first months.
Band 2: a template site, $1,000 to $3,000
A studio theme or builder layout with your branding and photos and a link to your platform's schedule.
You get: a presence that looks like yours, basic SEO fields, a training session.
Usually missing: speed on a phone; the timetable embedded rather than linked; the intro offer as the primary action; pricing laid out for a stranger; instructor profiles; and clarity on who owns the hosting.
Right for: a studio whose members come by referral and whose site is a business card.
Band 3: a purpose-built studio site, $3,000 to $8,000
Built around how studios grow: the intro offer one tap from every page and purchasable without an account wall where the platform allows; the live timetable from Mindbody, Glofox or Momence embedded on a dedicated page and deep-linked per class type; pricing explained in plain words with memberships, packs and drop-ins compared; instructor profiles with their classes; a first-timer page; fast on a phone; structured data; tracking of intro purchases and bookings; everything in your name.
You get: a site that turns searches and Instagram taps into intro offers and first classes, measured by how many.
Not usually included: photography, copy unless specified, video production.
Right for: established studios wanting new members from search, and any studio running an intro offer as the funnel.
Band 4: multi-site and franchise, $10,000 and up
Several locations, franchise brands, on-demand video libraries, custom member portals.
After launch
- Hosting: managed WordPress at $20 to $50 a month or often free on a framework host, in your name.
- Domain: small, annual.
- Booking platform: whatever you pay now.
- Maintenance: a care plan at a modest monthly fee, or hourly.
- Photography: a half day for the space, the instructors and real classes. Real members in your actual room convert; stock athletes do not.
Where the band 3 money goes
- The intro offer path, designed and tested so a stranger can buy in under a minute.
- Timetable and booking done properly: embedded on one page, deep-linked per class, tested in Instagram's browser.
- Pricing as records, explained, compared, editable by the manager.
- Instructor and class-type records that rank for "[class] [town]".
- Speed, because your visitors are on phones from Instagram.
- Search foundation and structured data for a fitness business with a schedule.
- Tracking of intro purchases, bookings and enquiries by page and source.
- Ownership and a recorded walkthrough.
Judging a quote
Ask: is the intro offer the primary action; is the timetable embedded and live; are prices explained rather than listed; do instructors have pages; what is the speed target; what is tracked; whose name is the hosting in. Then ask to see a studio site they built, on your phone, and try to buy the intro.
What we charge
Our studio sites are band 3 at a fixed price; the scope is on the studio page. If your site is in band 1 or 2 and new members come only from referral, the number that matters is how many first-timers bought an intro from the site last month. If nobody knows, the site is not doing the job.