Nine pages
A garage website needs nine pages. Not nine sections on one long page, and not thirty pages of padding. Nine, each with a job, each built on records the front desk can edit. Here is each one, what it must contain, and the order to build them in.
1. Home
Above the fold on a phone: the garage's name, what you do and where, a Book online button and a Call button with hours beside it. Then: the accreditation bar with numbers, a short version of the price menu (interim service, full service, MOT, from-prices for brakes and tyres) linking to the full menu, three lines on why drivers choose you (courtesy cars, collection, guarantee), one real photo of the workshop and team, Google reviews with reserved space, and the buttons again. No slider, no stock photo.
2. Book online
The booking from your garage software, Autoflow, Garage Hive, Shopmonkey, Tekmetric or Workshop Software, on its own page: registration, job, slot, confirm. One line of reassurance, the phone number, and a line each on courtesy cars, collection and delivery, and waiting facilities. Nothing else on the page, so it loads in under two seconds. Every Book button on the site lands here with the job pre-selected where the software allows.
3. Services and prices
The fixed-price menu as tables by category: servicing by engine size or vehicle band with what is included; brakes per axle; batteries, air-con, alignment and the other common extras. VAT stated. Under it, the three lines: we call before doing anything extra, enter your registration to see the right options, not listed means send us the fault. Built from menu records so a price change is a one-field edit.
4. MOT and testing
The test fee, any discount with a service, the retest rules and fee, what happens on a fail and whether you do the repairs, and that the driver may take the car elsewhere. Three-tap booking. Outside the UK this becomes the state inspection, roadworthy, WoF or APK page; the scheme changes, the structure does not. Test centres make this the home page in all but name.
5. Repairs and diagnostics
The fault form: registration, symptoms in tick boxes, warning lights, sounds, photos or video, driveable or not, call-back slot. Above it, the line separating fixed-price jobs from faults. The diagnostics fee stated with how it is credited. Wired to the garage software so the call-back happens from the diary.
6. Tyres
Either a tyre search by registration or size with fitted prices, or a request form with size and registration where you prefer to quote, plus the fitting price per tyre with valve, balance and disposal included. Puncture repair, alignment and TPMS with prices. A tyre shop builds this out into brand pages and a mobile fitting page; a garage keeps it to one page.
7. About and accreditations
Who you are, since when, where. The team with photos, names and roles. Every accreditation with its number linked to the register and its expiry tracked. The guarantee in plain words. Insurance stated. And the "How we quote and authorise" section: what you do if you find something extra, the photo sent to the driver's phone, nothing done until they say yes. This page is where the driver decides you are not the garage people fear.
8. Reviews
Google reviews in full, pulled and cached, with your replies visible. Reviews also appear beside the buttons on Home, Services and MOT; this page is the long version for the driver who reads everything. A line on how to leave one, with the link.
9. Contact
Tappable phone with hours, text or WhatsApp button, address with a map, parking and drop-off instructions, key drop arrangements if you have them, a minimal contact form to a monitored inbox, company details (registered name, number, VAT, address), and links to the privacy notice, terms and accessibility statement. Legal items as plain pages linked from the footer.
Optional
- Courtesy cars and collection, as its own page if it is a genuine differentiator.
- Fleet and business customers, if you service vans or company cars, with account terms and an enquiry form.
- Offers, each with terms and an end date.
- Advice, if someone will write: "what does the amber engine light mean", "interim or full service" pieces rank and feed the menu.
- Careers, when hiring technicians, which is most of the time.
Leave off
A Mission page. A news section that stopped in 2021. A gallery of stock images. Anything as a PDF. A separate page per make you "specialise" in unless you genuinely do; motorcycle workshops are the exception, where a page per marque is a search result.
Building in stages
Stage 1, launch: Home, Book online, Services and prices, MOT and testing, Repairs and diagnostics, About and accreditations, Contact. Bookable, priced, trusted.
Stage 2, first month: Tyres, Reviews, the optional pages that apply.
Stage 3, ongoing: quarterly price review, accreditation renewals from the reminders, new team photos when someone joins.
Speed, tap-to-call, the booking wiring, the fault form wiring, structured data and tracking are in from stage 1.
The structure underneath
Menu items, accreditations, team members and reviews as records. The Services page renders the menu; the Home page renders the short version of the same records; the accreditation bar renders from the same records as the About page; a price changes in one place and appears in three. Adding a service or a certificate is filling in a form, not calling a developer.
Sub-types
A detailer swaps MOT and Tyres for a package table and a before-and-after gallery. A driving school swaps them for instructor profiles, prices and packages, and area and test centre pages. A body shop adds an insurance-or-private page. The nine-page frame bends; the mechanics stay.
Where this sits
These nine pages are the page list for every automotive business website we build at a fixed price, with the booking and fault form wiring, the menu records, tap-to-call, speed and tracking included. Garage owners arrive expecting a brochure and leave with a site that books the car in, states the price, and earns the trust before the driver rings.