This is the one automotive site that is not a brochure
Most trades in this sector need a site that explains and books. A tyre shop needs a site that quotes.
The driver arriving has a size, a budget and a deadline, and they are holding a browser tab from an online-only seller showing a cheaper number that does not include a fitter. Your advantage is that you can show the fitted price and the slot together. Building that is genuinely more work than a brochure, which is why the honest answer here starts higher than it does for a garage.
The recommended build: Complete at $1,500
Twenty pages, about four weeks, four rounds of changes. For a tyre shop the budget goes into:
- Tyre search by registration or size, returning fitted prices
- A fitting slot that books into your diary in the same flow
- A mobile fitting page with the areas covered, address capture and the surcharge stated
- Puncture, alignment, balancing, TPMS and brake pages, each priced and bookable
- Brand pages for what you actually stock
The fitted price is the whole argument. A number that covers the valve, the balance and the disposal is what the driver is comparing against the marketplace. Extras appearing at the end lose the sale you already won.
Where Essentials at $500 still works
Not every shop needs a search connected to a supplier feed. If your margins are better on quoting, or your stock moves too fast to publish live, a request form asking for registration or size and returning a quote the same day does most of the job for a fraction of the build.
That version fits Essentials: eight pages, about a fortnight, two rounds. You keep the service pages and the mobile fitting page; you swap the live search for a form. It is a real strategy, not a downgrade, and for a single-site shop it is often the right one.
Booking and the supplier feed
Booking setup is included with a Complete build: the diary connected, the fitting bay capacity modelled, confirmations tested. Autoflow, Garage Hive, Shopmonkey, Tekmetric and Workshop Software are billed to you directly.
The tyre search layer is the part that varies most. Connecting a supplier feed is a bigger piece of work than embedding a booking widget, and whether it pays back depends on your stock and your margins — which is a conversation before a quote, not after one.
If a site already exists
Diagnosis is $299 with a report in three days: what is broken, the cost of each fix, and whether to repair or rebuild. Diagnosis and fix is $799 over roughly two weeks.
Monthly, after launch
- Domain, renewed yearly in your own name
- Garage software, paid direct
- Hosting
- A care plan if price and stock updates should be somebody else's job: Basic $99/mo, Growth $249/mo including four hours of changes
What actually changes the quote
- Live tyre search against a supplier feed, or a request form
- How many services get their own priced, bookable page
- Whether mobile fitting needs its own areas and surcharge logic
- How many brands get a page
- Whether one site or several share a diary
Where this sits
We build tyre shop websites around fitted pricing and same-flow booking at a fixed price. The wider trade view is the automotive page, and the conversion audit is why your automotive website is not getting bookings.