The problem at the counter
The phone rings while you have a laptop open and a screwdriver in your hand. "How much for an iPhone screen?" Which model. "I don't know, the big one." Two minutes later you have a model, a price and a caller who says they will think about it. Then it rings again.
Most repair shops answer the same six questions all day: how much, do you fix that brand, how long will it take, do you guarantee it, do I need an appointment, are you open now. None of them needs a person. Every one of them is an interruption to the work that pays, and every unanswered ring is a job that went to the shop down the road.
The website can take almost all of it. Here is what goes where.
1. Price tables for the common repairs
The single highest-value page on a repair site is a price table. Not a "from" price, not a PDF, but a table the customer can scan on a phone and find their own item in.
- Phone and computer: screen and battery by model, charging port, water damage treatment, data recovery, operating system reinstall. The phone and computer repair sub-page covers the structure.
- Appliance: the callout fee, stated plainly, and typical repair cost ranges by appliance. Customers fear the open-ended bill more than the number.
- Bike: service levels with what each includes and how long the workshop needs.
- Jewellery and watches: battery, resizing, clasp, rhodium plating, service by movement type.
- Shoes and alterations: a standard price list with turnaround beside each line.
- IT support: per user or per device ranges by plan.
Keep the tables editable by you, so a parts price rise takes five minutes rather than a developer.
2. Say what is quoted, and what the look costs
Not everything has a price. An intermittent fault, an unknown board problem, an old camera with no parts on the market. Trying to price those on a table creates arguments later.
State a diagnostic fee instead, and say whether it comes off the repair if the customer goes ahead. That one sentence removes the suspicion that the look is free until the bill arrives, and it makes the table around it more credible, because a shop that admits what it cannot price is believed about what it can.
3. Send the rest to a fault form
Everything without a table price goes to a fault form: item, make and model, symptoms, photos from the camera, whether it powers on, and a call-back window. The call-back is then a short conversation about a fault you have already seen, rather than a five-minute description of a noise.
4. Answer the other five questions on the page
- Brands and items you handle, listed. Customers search for the brand plus repair and want to see their own on the list.
- Turnaround beside each repair, with a note on parts availability for older equipment.
- Warranty on repairs and parts quality, on their own page. This is what separates you from a kiosk.
- Walk-in or appointment, stated, with the Book button beside it.
- Hours in the header and footer, marked up so Google shows them.
5. Make the phone the second option
Some customers will still ring, and the fallback should be useful.
The voicemail: "You've reached [shop]. We're at the bench. Prices for common repairs are at [site]/prices, and you can book a drop-off at [site]/book in a minute. For anything unusual, send us photos at [site]/fault and we'll ring back the same day."
Text or WhatsApp. A Text us button beside the call button. Many customers prefer sending a photo of the damage to describing it.
A call-back form. Name, number, best time. Two fields and a promise you keep.
6. Keep the tables and the booking flow saying the same thing
The commonest self-inflicted wound is a price on the website that differs from the price in RepairDesk, RepairShopr, Housecall Pro, Jobber or Acuity when the customer reaches the booking step. Set one source of truth, usually the software's menu, and update the site whenever it changes. A price that moves between the page and the checkout undoes the trust the page just built.
What changes
Shops that put price tables and a diagnostic fee on the site report the same three things: the counter phone rings less and for better reasons, the calls that do come are from customers who already know the price and are ready to book, and bookings appear in the evening that used to be missed rings. The bench keeps working. The diary fills anyway.
Where this sits
Price tables you can edit, a stated diagnostic fee, the fault form for the rest and a booking flow that agrees with all of them are part of every repair business website we build. What a build includes is on the pricing page; your own repair prices are the ones that go on the site, stated and yours to change.