The number turns on how many rounds
Ask a mobile groomer what they want from a website and the answer is the same: more dogs on streets they already drive down. What decides the quote is narrower — one van keeping one diary, or several rounds covering different ground on different days. A second round brings its own coverage, its own diary and often its own prices, which moves the number far more than the styling does. It is the line between the two packages below.
One van: Essentials, $500
A single van fits Essentials: eight pages, two rounds of changes, about a fortnight from start to live. Eight is enough, because a mobile grooming site has a short list of jobs:
- Say on the first screen whether the van comes to this town
- Give prices by size and coat, travel already inside the number
- Explain the first visit: driveway space, and whether you need their tap or socket
- Show the van, inside and out
- Give the two or three busiest patches a page each
- Take the booking, and be reachable
Most single-van groomers should stop there: twenty pages before the second van exists is coverage nobody drives to yet.
Two vans, or a van and a salon: Complete, $1,500
Complete raises that to twenty pages over about four weeks, four rounds of changes, and it is the tier where booking connects to the diary you keep rather than being emailed to you. The extra pages go somewhere obvious:
- Every patch you serve, not only the strongest three
- One page per van or groomer, so a returning owner can request the same person
- Add-ons — de-matting, nails, medicated bathing — priced on their own page
- Prices and coverage held as records you can change yourself in January
- Deposits, reminders, and tracking that tells you which town fills the week
Custom gets quoted after a call, for shapes a package cannot hold: rounds with separate coverage and separate diaries, a salon and a van trading under one name at two price positions, or booking rules that must speak to software you already run.
Booking: included, or quoted in a day
A new Complete build includes the booking setup: the system chosen around how your week is shaped, joined to your calendar, card deposits, reminders, and the confirmation checked so it does not land in a junk folder. Fitting booking to an existing site gets a quote inside a day.
The platform subscription stays yours, billed direct by MoeGo, Savvy Pet Spa, Fresha or Booksy, each of which keeps the pet profile a booking creates.
The van site you already have
When a site is live and everything it generates is a question rather than a booking, find out what is actually wrong before replacing it. Diagnosis is $299 and the report arrives in three days: the faults in plain terms, a cost against each one, and a straight answer on repairing or rebuilding. Diagnosis with the fixes carried out is $799, about two weeks.
The monthly side
- Your own domain, renewed each year
- Hosting
- Whatever your booking platform charges
- A care plan, if updates and small edits should be someone else's problem: Basic $99/mo, Growth $249/mo including four hours of changes, Scale $499/mo
A plan earns its keep in two places: the coverage list, when the round shifts, and the price grid, when your rates do. Both go stale quietly.
Five things that move the quote
For a van, in roughly this order:
- How many patches need a page to themselves
- Whether one diary covers the week or every round keeps its own
- Whether prices are one flat list or a grid you maintain yourself
- Whether the inside of the van has ever been photographed properly
- Whether add-ons are priced separately or bundled into the groom
None of those are about how the site looks. A quote weighted towards the visuals and light on coverage has priced the wrong half of the work.
Where this sits
We build mobile grooming websites to that shape, with the price agreed up front. Still weighing up what to buy? Compare them in template or custom build. Where a site is already live, work through the six tests before spending anything.