What you are actually buying
A mobile groomer's website has a job a salon site does not. A salon says what a groom costs and when the door is open. A van has to say whether it comes to this street at all, what the total is with travel, what the owner must provide on the driveway, and what the inside of the vehicle looks like. Three of those do not exist for a salon, and they are why a shopfront template underperforms on a round. The bands below are what the market charges to answer them.
Band 1: the booking platform's page, or a builder template
MoeGo, Savvy Pet Spa, Fresha and Booksy all hand you a public booking page with your trading name on it. Squarespace and Wix hand you a theme with a photo of a poodle in a bath.
Cost: nothing to low hundreds, on top of the platform subscription you already pay.
You get: a way to take an appointment and a mobile number.
You do not get: a domain of your own ranking for mobile dog grooming plus the towns you actually drive to, an area page per patch, a price table with travel included, photographs of your van inside and out, parking and power requirements stated before the owner books, or an address captured properly at the point of booking.
Right for: a groomer in the first months, filling the van from a local Facebook group.
Band 2: a template site, $800 to $2,500
A pet or salon theme with your branding, a gallery of finished dogs, a contact form, and a link out to booking.
You get: something presentable with your name on it.
Usually missing: area coverage as real pages rather than a sentence on the home page; a price table that copes with size and coat and states whether travel is inside the figure; a booking flow that takes the address and checks it against your round; the requirements page; van photography; hosting in your name.
Right for: a van that is already full from word of mouth and wants a business card.
Band 3: a purpose-built mobile grooming site, $2,500 to $6,000
Built around the sequence a mobile client follows. An area page for each town, suburb or postcode group you serve, each one indexable, with an area check inside the booking flow so an out-of-range address is caught before it reaches your diary. Prices as a table by size and coat, travel stated as included, with any minimum charge and any out-of-area surcharge written down. Booking from MoeGo, Savvy Pet Spa, Fresha or Booksy embedded and deep-linked, capturing the address, parking access, the dog's size and coat, vaccination status and consent. A requirements page covering the driveway space you need, water and mains power where your van needs them, and what happens if neither is available. Real photography of the van, inside and out, with client dogs. Rebooking reminders at your interval. Insurance, qualifications and any licence displayed. Fast on a phone, structured data, tracking, everything in your name.
You get: a site that ranks in the places you already drive, answers the coverage question before the message arrives, and books a first-time dog at an address you can actually reach. Photography and copy are extra unless the quote says otherwise.
Right for: an established single van, or one about to become two.
Band 4: multiple vans or mixed operations, $8,000 and up
Two or more vans on separate rounds with separate calendars and different coverage, or a van attached to a fixed grooming salon where the site has to price and book two different services that share a brand.
After launch
- Hosting: managed WordPress at $20 to $50 a month, or often free on a framework host, in your name.
- Domain: small, annual.
- Booking platform: whatever you already pay MoeGo, Savvy Pet Spa or Fresha, plus any routing add-on.
- Maintenance: a care plan at a modest monthly fee, which is where prices, areas and photos get kept current.
- Photography: a couple of hours with the van in daylight, doors open, a real dog on the table, with owner consent.
Where the band 3 money goes
- Area pages written for each patch rather than one list of thirty place names, and an area check in the booking flow.
- The price table as editable records, size against coat, travel included, minimum stated.
- Address, access and pet details captured at booking, so you know before you set off whether there is room for the van.
- The requirements page, which is the single cheapest way to stop a wasted journey.
- Van photography, because mobile grooming is bought on trust in one person and one vehicle.
- Rebooking reminders at four, six or eight weeks, which is what turns a round into a route worth driving.
- Speed, local search foundation and tracking of booking clicks and call taps by area page, so you know which town is paying for the diesel.
Judging a quote
Ask six things. Do I get an indexable page per area, or a sentence. Does the booking capture the address and check it against my coverage. Is travel inside the price table or bolted on. Are parking, water and power requirements stated before booking and repeated in the confirmation. Are the photos of my van. Whose name is the domain and hosting in. A quote that cannot answer those is a salon quote with the word mobile typed over it.
Where this sits
Our mobile grooming websites sit in band 3 at a fixed price, with area pages, the travel-inclusive price table, booking that takes the address and the requirements page included, and the wider approach is on the pet business page. If your current site is in band 1 or 2, the number worth counting is not visits. It is how many messages last month asked whether you come to their road.