Why this page decides the booking
A parent choosing a holiday club is doing arithmetic. Four days for two children, minus whatever their employer or the government contributes, against a week of annual leave they would rather keep.
If your site does not let them do that sum, they do it on a competitor's site instead. Voucher confusion is one of the three things that stops club bookings, and it is entirely fixable with one well built page.
1. Publish the rates, all of them
Every rate the parent could be charged, in a table they can read on a phone:
- Breakfast club, per morning.
- After-school club, per afternoon, standard finish.
- Late finish or extended hours, as an add-on with its own price.
- Holiday club, half day, full day, and the week rate.
- Inset day cover.
- Any activity that carries an extra charge, such as an off-site trip or a specialist coach.
State what is included. Whether lunch is provided or brought, whether snacks are included, whether trips are extra. A club that says food included and then charges four pounds for a packed lunch on a trip day has invented a complaint.
2. Show the week rate against the day rate
If a week costs less than five days bought separately, show both numbers next to each other. Parents cannot see a discount they have to calculate.
The same goes for sibling discounts. Give the percentage or the amount, say whether it applies to the second child or every additional child, and say whether it stacks with anything else.
3. Name the payment routes you accept
This is the section parents scan for. List every route by name, and for each one say what the parent has to do:
Card at checkout. The default. Say when payment is taken and whether a deposit holds the place.
Bank transfer. The reference format, the deadline, and how long the place is held before it is released.
Childcare account and voucher schemes. Name the schemes you are signed up to, give your provider reference or account number, say what reference the parent must include so the money can be matched to a child, and say how far ahead to send it, because transfers from these accounts are not instant.
Employer schemes. If you accept salary-sacrifice vouchers from legacy schemes or an employer's own arrangement, name the operators you are registered with.
Local funded places. Free or subsidised holiday places exist in some areas, usually tied to eligibility such as free school meals and administered by a council or a school. If you deliver any, say who is eligible, how to apply, and that places are limited.
Scheme names, eligibility rules and provider registration requirements differ by country and change over time, so name only the schemes you are actually signed up to and link to the official guidance rather than paraphrasing it. Treat this as orientation, not advice.
4. Explain how funded and paid places interact
The question that generates phone calls is what happens when funding covers part of a booking. Answer it in plain words: which sessions the funding covers, what the parent still pays, when they pay it, and what happens if funding stops mid-holiday.
Two worked examples, written as sentences rather than as a table, do more here than any policy document.
5. Put the terms on the same page
Deposits, cancellation windows, refunds for illness, late collection charges and what happens to a missed session. These belong next to the prices, in the same words the parent agrees to at checkout.
Late collection is worth being specific about because it is the charge that causes arguments. State the grace period, the charge after it, and whether it is per child or per family.
6. Match the site to the platform exactly
Whatever ClassForKids, Sawyer, iPAL or Bookeo charges at checkout must be the number on the page. A rate rise means both are edited on the same day.
Build the table as editable records rather than a hard-coded block, so a price change takes two minutes and does not need a developer. Then check the platform after you change the page, because half of all mismatches come from someone updating one and forgetting the other.
7. Answer the eligibility question before it is asked
A short FAQ under the table clears the rest: whether you take children from other schools, the minimum booking, whether days can be swapped, what happens if a child is off sick, and whether you can invoice an employer directly.
8. Link it from where the money question arises
The fees page is linked from the header, from every programme page, from the booking flow, and from the confirmation email. A parent should never be more than one tap from it.
Where this sits
A fees and funding page that states the rates, the schemes and the terms is one of the six things we build into an after-school and holiday club website, and the same plain-fees approach runs through the other childcare websites we make. Our own packages are on pricing. Say the number, name the schemes, and the parent books instead of ringing.