The parent you never hear from
A parent with two weeks of summer to cover has a budget that only works if the childcare payment they get through work or from a government scheme can be used with you. They open your site, look for the word voucher, do not find it, and open the next club.
They do not email you. There is nothing to email about: as far as they can tell, the answer is no. This is the quietest way a club website loses bookings, and it is the cheapest to fix, because it is a page.
Say which schemes you accept, by name
The single most valuable sentence on a club website is a list. Name every scheme you are set up to take, in the words a parent recognises from their own account, not in your accountant's words.
That means the government childcare payment scheme in your country, any employer voucher scheme you still receive payments from, any local authority or council funded scheme you take part in, and any subsidised or funded holiday places you offer. If you also take card, bank transfer or a payment plan, say that too, because a parent whose scheme does not cover everything needs to know what happens to the rest.
Schemes, names and eligibility rules differ by country and change from year to year. Write yours from your own current arrangements, note the date you last checked, and review it before each summer. Treat anything you read, here included, as orientation rather than advice.
Give the steps, not just the name
Naming the scheme answers half the question. The other half is what the parent has to actually do, and it is different for each route.
For a scheme where the parent pays you from their own childcare account, you usually need to be findable in it and you need a reference. So publish the name your club appears under, the reference the parent should use, and a note to book first and pay within your holding window. That last detail is where the failures happen.
For an employer voucher, say who to send it to and how long it takes to arrive, because it is often slower than the parent expects.
For funded or subsidised places, say who is eligible, how many sessions are covered, what is not covered, and how to claim one. If places are limited, say how they are allocated, because a parent who thinks it is first come will book earlier.
Say what happens to the booking while payment travels
Most voucher and account payments do not arrive at the moment of booking, and the gap is where clubs and parents fall out.
Write down your own rule and put it on the page. Something like: book online and choose payment by voucher, we hold the place for a stated number of days, we confirm by email when the payment lands, and if it has not arrived by then we will contact you before releasing the place. Whatever your rule is, being explicit about it prevents the anxious email on day two and the awkward conversation on day nine.
Put it where the decision happens
A funding page nobody reaches is the same as no page. Link it three ways.
From every programme page, near the price, with a short line such as: we accept the following childcare payment schemes, see fees and funding. From the booking area, before the parent commits. And from the frequently asked questions, because that is where a lot of parents look first.
Add a plain line to your fee display: whether the price shown includes everything, or whether trips, late pick-up or a packed lunch are extra. Voucher confusion is often really total cost confusion.
Handle the unsure parent
A large share of parents do not know what they are entitled to, and will not book until they do. Do not try to be their adviser. Point them at the official information for their country, tell them what you need from them once they know, and offer a route to ask you a question with a realistic answer time.
One short paragraph doing that converts people who would otherwise have quietly closed the tab.
Make the booking platform agree with the page
Whatever you have written, the booking flow has to offer it. If the page says you take a scheme and the checkout only offers a card, the parent stops, and now they distrust the rest of the page too.
ClassForKids, Sawyer, iPAL and Bookeo differ in which payment routes they can record and which they can process. Confirm the current position with your platform against the schemes you actually take, and where the platform cannot process a route, at least give the parent a clear offline option in the flow rather than a dead end.
Where this sits
A fees and funding page that names the schemes, gives the steps and states what happens while payment travels is part of every after-school and holiday club website we build, and the same plain-fees approach runs through our other childcare and family websites. What each package covers is on pricing. The parent who cannot tell whether they can afford you does not ask. They leave.