What you are actually buying
A cosmetic and implant site is not a practice site with a veneers page bolted on. The patient is different. Someone booking a check-up wants the nearest practice with a free Tuesday. Someone considering full-arch implants or a set of veneers has been thinking about it for a year, has a budget in mind, and is comparing three or four clinics in detail before they contact any of them.
That patient reads everything. So the build has more in it: a page per treatment with its own gallery and price, consented before-and-after photography with the consent recorded, finance copy that survives a regulator's reading, and a consultation booking route that lands in the practice diary with an intake form attached.
The bands below are what the market charges. They are ranges, not quotes.
Band 1: the practice management portal alone, minimal
Dentally, Software of Excellence and Dentrix all offer a patient-facing booking route. Add a builder template and you have a presence.
You get: a way to take an appointment, and a phone number.
You do not get: treatment pages that rank, a gallery structured as evidence, from-prices, finance copy, or anything to show a patient who is comparing you with two other clinics.
Right for: a general practice that is not yet marketing cosmetic work.
Band 2: a template build, roughly $1,500 to $4,000 (about £1,200 to £3,200)
A dental theme with your logo, a treatments page, a contact form and a gallery plugin.
Usually missing: a separate page per treatment, from-prices held as editable records, a finance section with the representative example your lender and regulator require, consent tracking against each image, booking that deep links into the right consultation type, and speed on a phone once the gallery loads.
Right for: a practice adding one cosmetic service and testing demand.
Band 3: a purpose-built cosmetic and implant site, roughly $5,000 to $15,000 (about £4,000 to £12,000)
Built for the comparison. A page each for veneers, composite bonding, whitening, single implants, full-arch and smile makeovers, each with its own gallery, from-price, finance line and FAQ. Consultation booking on every page, free or paid, in person or by video, with a short intake form. Clinician profiles carrying registration numbers, implant training and years placing implants. Photography handled so each case has written consent on file and a caption naming the treatment. Speed held under two seconds on a mid-range phone despite the images.
Right for: any clinic where implants or veneers are a meaningful share of income.
Band 4: groups and multi-site, $18,000 and up
Several practices under one brand, separate diaries, and often a referring-dentist route alongside the patient route.
What sits outside the build price
- Hosting, in your name, at a modest monthly figure.
- Domain, small and annual.
- Practice management software, which you already pay for.
- Photography. Clinical photography is the biggest single line most clinics underestimate. Consistent lighting, retraction, angle and background across cases is what makes a gallery look like evidence rather than phone snaps.
- Copy, if the quote does not say it is included.
- A care plan, which is where prices, finance examples and new cases actually get kept current.
Where band 3 money goes
- Treatment pages as their own searches. "Composite bonding" and "full arch implants" are different patients with different budgets. One combined page serves neither.
- The gallery built as records, each case with treatment, number of visits, clinician and a consent reference, so it can be filtered and so an image can be pulled in one click if consent is withdrawn.
- Prices and finance as editable fields, because from-prices move and a stale representative example is a problem you do not want.
- Consultation booking with intake, so a video call arrives with the patient's history and photographs rather than a name.
- Country-aware compliance. Before-and-after photography and finance promotion are regulated differently by country, and the gallery is built so it can be switched off or restricted per market.
Judging a quote
Ask six questions. Does every treatment get its own page, gallery and price. How is consent recorded against each image, and how fast can an image come down. Who writes the finance wording, and does it carry the representative example. Does booking reach the practice diary or an inbox. What is the mobile speed target with the gallery loaded. Whose name are the domain and hosting in.
A quote that cannot answer those is a template quote whatever the number on it says.
Where this sits
Our cosmetic dentistry and implant clinic websites sit in band 3 at a fixed price, with treatment pages, consented galleries, from-prices with finance and consultation booking included, and the wider approach is on the dental practice websites page. None of this is legal advice: your regulator and your finance partner have the last word on what the photography and the price copy may say.