What this section of the build has to achieve
Three things at once. The patient has to see roughly what this costs before they will book a consultation. The clinic has to keep every figure current without ringing a developer. And the finance wording has to satisfy whichever credit advertising regime applies where you practise.
Those pull in different directions if you leave them to the end. Build the price layer early and the rest of the site settles around it.
Model prices as fields, not sentences
Every treatment record gets its own price fields:
- From-price, one number, the honest lowest realistic case
- Price note, one line saying what moves it: number of units, bone grafting, laboratory choice, whether a scan is included
- What is included, three or four bullets
- Consultation price, or free, per treatment, because a free cosmetic consultation and a paid implant assessment often sit on the same site
- Finance, on or off for this treatment, with the monthly figure and the term it is based on
Because these are fields, the treatment page, the fees page and the home page grid all render the same number. A practice manager updates one record and every appearance changes. That single detail is what stops a site drifting into three different implant prices.
Do not use a PDF. A price list as a downloaded file is invisible to search, unreadable on a phone, and always three revisions behind.
Write the from-price honestly
A from-price that no real patient ever pays destroys the consultation it was meant to create. The person arrives expecting the number they read and leaves feeling misled, and they tell people.
The safer structure is a from-price plus a stated range for the common case, plus the note about what moves it. For full-arch work, where the honest range is wide, say the range and say plainly that the assessment produces a fixed written plan. Patients accept a wide range far better than they accept a surprise.
Build the finance block once and reuse it
Make the finance block a single component that reads the treatment's price, the term and the rate from fields and outputs the monthly figure with the required wording beside it. Then it cannot be right on one page and wrong on another.
What that wording must contain varies by country. In the UK, consumer credit is regulated by the Financial Conduct Authority, and a financial promotion that quotes a monthly figure generally has to carry a representative example including a representative APR; whether the clinic needs authorisation or falls within an exemption depends on how the credit is structured, so the finance provider and your own adviser settle that before the page is written. In the United States, the Truth in Lending Act and Regulation Z attach disclosure duties to advertisements that state credit terms. Australia has the National Consumer Credit Protection framework, and Canada has provincial cost of credit disclosure rules.
The practical build rule is simple. Ask your finance partner for their current approved wording, put it in an editable field next to the figures, and re-check it whenever the product changes. Treat this post as orientation and take advice on your own arrangement.
Put the numbers where the decision happens
On the treatment page, directly under what happens and before the gallery. On the fees page, as a full table. In the consultation booking flow, restated, so nobody books believing something different.
Do not hide prices behind a form. A patient who has to give an email address to learn what veneers cost simply closes the tab and opens the clinic that told them.
Handle tax and currency properly
Show consumer prices the way your market expects them, which in the UK, the EU and Australia means inclusive of the relevant tax. If you take patients from more than one country, state the currency clearly rather than converting, and note that conversion and card charges are theirs.
The editing workflow
Give the practice a short written route: which record to open, which field to change, what the change affects, and who checks it. Agree a person who owns the fee schedule and a review date, usually when the fee guide or the lab pricing changes. A price layer nobody owns is out of date within a year.
Test it like a patient
Open two treatment pages and the fees page on a phone and confirm the same treatment shows the same number. Check the finance figure recalculates when the price field changes. Check that the required wording is visible without expanding anything, because a disclosure hidden behind a toggle is a disclosure the regulator may not credit. Then change one price in the editor and watch it propagate.
Where this sits
Editable from-prices, a single finance component and consultation pricing per treatment are part of a cosmetic dentistry and implant clinic website as we build it, and the same price model runs through our other dental practice websites. Our own packages are on pricing. Get the fields right once and the numbers stop being a monthly argument.