The short answer
Yes, through your booking or payment tool rather than through the website itself. The site explains the plan plainly, shows the price, does the arithmetic for the reader and links to the sign-up. The subscription, the card details and the recurring charge live in the tool built for them.
That split matters. A website should not be handling stored card details or running a recurring billing schedule of its own, and it does not need to.
Why a plan is worth having
A hygiene clinic already depends on people coming back twice a year. A membership makes that commitment explicit and paid for in advance, which changes three things.
Attendance improves, because people who pay monthly turn up. Income becomes predictable, which makes hiring and equipment decisions possible. And rebooking becomes almost automatic, because the visits are already bought.
The common shape is a monthly fee covering two visits a year, plus a discount on extras such as stain removal or an extended appointment. Some clinics add a small perk with no cost attached, such as priority on cancellations.
What the page has to do
Show the monthly price beside the pay-as-you-go price. Do not make the reader work out whether it is worth it. Show both numbers and the annual comparison.
List exactly what is included. How many visits, what happens if they need a third, what discount applies to what, and what is not covered.
Say the terms in plain words. Minimum term if there is one, how to cancel, what happens to unused visits, and whether the price can change. A plan page that is vague about cancellation converts worse than one that is clear about it, because people assume the worst.
Link to the sign-up. One button, going to your payment or booking tool.
Which tool takes the money
Most clinics have this already. Booking and practice platforms such as Dentally, Software of Excellence, Cliniko, Jane, Acuity or Square Appointments differ in what they offer for memberships and recurring payments, and the specifics change between releases and regions, so confirm what your plan and country support with the vendor before you design a page around it.
If your booking tool does not do recurring payments, a payment provider that does subscriptions will, and the page simply links there instead. There are also dedicated dental plan administrators in some markets that handle collection and paperwork for practices, which is worth comparing on cost and on how much administration you want to keep.
Whichever you use, the sign-up should carry the terms and take the payment in one place, so a patient never has to fill in the same details twice.
Wire the plan into the booking flow
A plan is only worth having if the diary knows about it. That means a plan member appointment type in your booking tool, priced correctly, so a member books their own visit online without ringing to explain who they are.
It also means the recall message to a member should read differently to the one that goes to a pay-as-you-go patient. A member is not being asked to buy anything, only to use what they have already paid for.
Do not oversell it on the page
Two cautions. First, describe the plan as a payment arrangement, not as a clinical benefit, and avoid anything that implies a health outcome. Second, check how fee and membership advertising is regulated for dental professionals where you practise, because the rules on claims, discounts and comparisons vary by country and are stricter than most clinics expect. Ask your regulator or your indemnity provider. This is orientation, not legal advice.
Keep it editable
Plan prices, inclusions and terms change. Build them as editable records with fields, the same as the price list, so a change is a two-minute edit and the page never advertises last year's offer.
Where this sits
Hygiene plans and memberships, explained plainly and linked to a sign-up in your own payment tool, are one of the six things every hygiene clinic website we build carries, and the same membership pattern shows up on the dental practice websites we work on. Packages are on pricing. The tool takes the money. The page's job is to make the maths obvious.