What you are actually buying
A denture clinic site has a narrower job than a general dental practice site. It has to work for someone in their seventies reading on a phone with the text turned up, and for the adult child who is doing the searching on their behalf. It has to say what a full set costs before either of them rings, and it has to get a broken denture booked in today.
The bands below are what the market charges to do that. They are market ranges, not our prices, which are on pricing.
Band 1: a directory listing or a builder template
A free page from a local directory, or a Squarespace or Wix template with a stock photo of a smiling couple.
Cost: nothing to low hundreds.
You get: a phone number and an address.
You do not get: a domain of your own ranking for "denture repair" plus your town, from-prices per denture type, a repair route, text that stays readable when the patient scales it up, or anyone to ring when the page breaks.
Right for: a new clinic in its first months, still filling the diary from referrals.
Band 2: a template site, $800 to $2,500 (roughly £650 to £2,000)
A dental theme with your logo, a treatments page, a contact form.
You get: something presentable with your name on it.
Usually missing: readable type at scaled-up text sizes; prices per denture type rather than one vague "from" figure; a repair page that ranks; booking that reaches the diary rather than a form nobody watches; an explanation of what a clinical dental technician or denturist is; hosting in your own name.
Right for: a clinic that is full from word of mouth and wants a business card.
Band 3: a purpose-built denture clinic site, $2,500 to $6,000 (roughly £2,000 to £4,800)
Built around the sequence the patient actually follows: work out roughly what this costs, decide whether these people are kind, book a consultation or a repair.
From-prices per denture type held as editable records, full, partial and implant-retained, with what each includes and any finance. A same-day repair page with the fee stated, what to bring and the next slot where your diary allows. Consultation booking from Dentally, Software of Excellence, Cliniko, Jane or whatever runs your diary, embedded and deep-linked, with the phone number the same size beside it. A page explaining your registration and what it lets you do. Home visits, if you do them, with areas covered. Large type, high contrast, generous tap targets, tested with system text scaled up. Fast on a phone, structured data, tracking, everything in your name.
Not usually included: photography and copy unless the quote says so.
Right for: an established clinic that wants new patients from search rather than referral alone.
Band 4: multi-site or clinic plus laboratory, $8,000 and up
Two or more locations with separate diaries, or a clinic attached to a laboratory that also sells to other practices, where the site has to speak to patients and to trade customers without confusing either.
After launch
- Hosting: managed WordPress at $20 to $50 a month, or often free on a framework host, in your name.
- Domain: small, annual.
- Practice software: whatever you already pay Dentally, Software of Excellence, Cliniko or Jane.
- Maintenance: a care plan at a modest monthly fee, which is where prices, slots and staff changes get kept current.
- Photography: half a day in the clinic. Real photographs of your surgery, your laboratory bench and the people who will handle the fitting do more work here than any paragraph.
Where the band 3 money goes
- From-prices per denture type as records, so full, partial and implant-retained each carry inclusions, and you can edit them yourself in January.
- The repair page, with the fee, the turnaround, what to bring and how to get seen today.
- Readability, which is a real line of work in this field: type scale, contrast, tap target sizes, forms that survive being zoomed, all tested at the text size your patients actually use.
- Booking with the phone number beside it, because the family member books online and the patient rings, and both have to be easy.
- Your registration explained, plainly, since most patients do not know what a clinical dental technician does until you tell them.
- Speed, local search and tracking of booking clicks and call taps by page.
Judging a quote
Ask six things. Are there from-prices per denture type, and can I edit them myself. Is there a repair page with a fee and a route to today. Was the site tested with system text scaled up on a real phone. Is the phone number as prominent as the booking button. Are the photographs of my clinic. Whose name are the domain and hosting in. A quote that cannot answer those is a template quote whatever the number on it says.
Where this sits
Our denture clinic websites sit in band 3 at a fixed price, with the price records, the repair page and the readability work included, and the wider approach is on the dental practice page. If your site is in band 1 or 2 and your phone rings all morning asking what a full set costs, the number to weigh against a rebuild is how many of those callers booked.