The honest version
Most denture clinic owners asking about a website are not worried about the website. They are worried about how many hours it will take out of a week that already has a full diary and a bench to clear.
So here is the shape of the build, stage by stage, with the parts that need you marked clearly. Total time from you, spread over about six weeks: one call, one pricing session, one photography morning, and two rounds of feedback. The rest happens without you.
Stage 1: the first conversation
Half an hour, on the phone or a video call. What we are establishing:
- What you provide directly, what needs a dentist first, and how your referral arrangement works. This is country and registration specific, so we take it from you rather than assuming.
- Your denture types and how you price them.
- Whether you do same-day repairs, your cut-off time, and how many repair slots the diary can hold.
- Whether you do home visits, and which areas.
- What runs the diary now: Dentally, Software of Excellence, Cliniko, Jane, Acuity, or a paper book.
- Where patients come from today, and how many of your enquiries arrive from a family member rather than the patient.
- Which phone calls you are sick of taking. In this field it is almost always the price call, which is why the price table gets built first.
You get a written scope, a price and a date after that call. Our packages are on the pricing page, and for a single clinic the middle tier usually covers it.
Stage 2: the price table
The only real homework, and the piece that changes your phone calls.
We send a grid: denture types down the side, and for each one a from-price, what it includes, the number of appointments, the review and adjustment period, any guarantee, and what can move the price. You fill it in. If you offer finance, we take the provider and the terms.
Two lines settle most later arguments, so we write them here: what the consultation costs and whether it comes off the treatment, and what happens when the recommended option is out of a patient's reach. Both go on the page in your words.
Most clinics do this in one sitting. It is built as editable records, so a rate change later is a two minute edit rather than a phone call to us.
Stage 3: qualifications and the regulated pages
We draft the qualifications page from the first call and send it back for you to correct line by line. Your title exactly as your registration gives it, your registration number and the body that holds it, who does what at the clinic, and a plain explanation of what your title means and when a patient can come to you directly.
We write it, you check it against your regulator's current guidance, and you are the final word on every sentence. The same applies to anything on the site touching advertising rules, testimonials or before-and-after images, which are handled differently across countries.
Stage 4: photography
Half a morning, booked around your diary. The surgery, the waiting area, the laboratory bench, the front of the building, the parking, and you and your team.
The laboratory shots matter more here than on most dental sites. Patients want to see that the work is made by a person, in a room, by somebody they will meet. Stock images of perfect teeth reassure nobody.
If a photographer is not in budget, a good phone in daylight is genuinely fine, and we will tell you which twelve shots to take.
Stage 5: design direction
We show the home page as a mock-up, and you look at it on your own phone with the text size turned up. Comments gathered into one list, sent once. We revise, you look again, we revise again, and the direction is agreed.
What we are checking at this stage: can a seventy year old read it without pinching, is the phone number the same size as the Book button, and is a price visible without scrolling.
Stage 6: build
Two to three weeks, and you hear from us twice. The pages, in the order they earn their keep:
Home. Denture types, one page each with its price. Denture repairs. Fees and finance. About and qualifications. Home visits. Book a consultation. Contact.
The repair page and the price table do more work than anything else on a denture clinic site, so they are built first and sent to you early.
Stage 7: wiring the booking
Your software is configured or checked against the site: appointment types named the way patients say them, honest durations, repair slots held daily and closed at your cut-off, the booking form asking for contact details and nothing clinical, deposit and cancellation terms shown before confirmation, and reminders going by text as well as email.
Then a test consultation is booked from a phone, one handed, with the text size scaled up, and cancelled.
Stage 8: review and launch
You get a staging link. Comments consolidated, sent once, two rounds. Read the price table and the qualifications page as if you were a patient, because those are the two that cost you if they are wrong.
Launch is a quiet weekday morning. We move the domain, keep the old addresses redirecting, submit the sitemap and watch it for the day.
Stage 9: the first month
A walkthrough video showing you how to change a price, edit the repair fee and swap a photograph. Then a check at thirty days on booking clicks and call taps by page, which tells us which denture type page fills the diary and which one needs a clearer number.
Where this sits
That is the process behind every denture clinic website we build, and the same stages, with different homework, run behind our other dental practice websites. The pattern that matters here: the price table first, your own qualifications in your own words, and a site tested at the text size your patients actually use.