The short answer
Yes. From-prices per denture type, with what each one includes, plus any finance you offer.
Price is the reason people put denture treatment off, sometimes for years. Seeing a number is what gets them to book the consultation. Hiding it does not protect the conversation, it prevents it.
Why "ring us for a price" loses
The argument for withholding prices is that every mouth is different and a number without a consultation is misleading. That is true, and it is not a reason to publish nothing.
Here is what actually happens when the page has no number. The patient does not ring. They assume it is more than they can afford, because people always assume the worst about a price nobody will say. They close the page and try the clinic that published a figure. The consultation you were protecting never happens.
The clinics that publish get a different kind of phone call: someone who already knows the ballpark and wants to talk about their own case.
What to publish
One from-price per denture type, using the words a patient would use: full dentures, a full set, acrylic partials, metal based partials, flexible partials, immediate dentures, implant-retained where that is within your clinic's scope, and repairs, relines and additions.
Under each, what the fee covers. The number of appointments, the material or tooth quality at that level, the review and adjustment appointments included, any guarantee period, and whether a case is provided. Then a short line naming what can move the price.
A from-price with inclusions is honest. A number on its own is not, and a range of two thousand pounds is worse than either.
The rules you cannot ignore
Advertising rules for dental and dental-technical services vary by country, and in several places advertising by registered professionals is scrutinised more closely than ordinary retail advertising. Broadly, and this is orientation rather than legal advice, three things hold nearly everywhere.
Published prices must be honest and achievable, not a headline nobody has ever paid. Prices shown to consumers are normally shown inclusive of tax. And anything you say about finance is likely to fall under consumer credit advertising rules, which have their own requirements about what a promotion must state.
Your own regulator and a local adviser are the authority on all three. Check before you publish, then keep what you publish current.
Put the price where the decision happens
Not only on a fees page. Every denture type page carries its own from-price, its inclusions and a booking button in the same block. A patient who has just decided the cost is manageable should not have to go anywhere to act on it.
On a phone, the price table must stack into cards rather than becoming a sideways scroll, at large text sizes as well as normal ones. A price nobody can read is a price you did not publish.
Put finance next to the price, not on its own page
If you offer instalments or a third party product, it belongs directly under the figure it applies to. Name the provider, the typical term and whether an interest free option exists, and let the provider's own material carry the detailed terms.
Say what happens if it is still too much
One short paragraph, and it converts better than most clinics expect. Whether any part of the cost may be covered by a public scheme or insurance where you practise. What the consultation costs and whether it comes off the treatment. And that if the recommended option is out of reach, a cheaper route will be explained rather than quietly withheld.
That paragraph is aimed at the person who has been avoiding this for two years. It is the one that gets them in.
Keep it editable and dated
Build the table as records your team can edit in two minutes, not as text welded into a page template. Put "Prices reviewed October 2026" underneath. A dated price is believed. An undated one is assumed to be old, and quite often is.
The one thing not to do
Do not publish a number nobody has actually paid. If your headline full set has not been provided at that price in two years, it is not a from-price, and the first consultation will start with a correction. That is a worse conversation than the one you were avoiding.
Where this sits
From-prices per denture type, with inclusions and finance, are one of the six pieces we build into every denture clinic website, and the same price-first thinking runs through our other dental practice websites. Our packages are on pricing. Publish a number you stand behind and put the booking button beside it.