Three things vary, and one of them bites
Auto glass looks like a trade with no paperwork until you write the website. Then three things turn out to differ by country: what you may say about whether damage is legal, what you may say about insurance, and how you are allowed to text a driver about their booking.
The insurance wording is the one that generates complaints. Everything else is manageable with a careful sentence.
United Kingdom
Damage limits. Windscreen damage in the driver's line of sight has size limits that affect roadworthiness, and drivers search for them. You can describe the general position, but attribute it: say what the standard is and that the vehicle's condition on the day is what an examiner judges. Do not tell a driver their car is legal from a photograph.
Insurance. Consumer protection rules make misleading claims about your status a real risk. "We handle claims with" is safe. "Approved by" or "insurer-appointed" is a claim about an appointment, and if you do not hold it, that is actionable. Describing typical excess and no-claims behaviour is fine if attributed to the policy.
Prices. Prices shown to consumers should be inclusive of VAT if you are registered, and that includes a chip repair price on the home page.
Texting and calling. PECR plus UK GDPR. Booking and on-the-way messages are fine as part of performing the service. Marketing texts need consent, with an opt-out in each one.
Accessibility. No hard legal requirement for a private business site, but the Equality Act makes reasonable adjustments the standard people expect, and WCAG 2.2 AA is the practical target.
United States
Damage limits. Regulated by state, and the variation is wide. Do not publish a national rule. Say that requirements vary by state, describe your own state if you work in one, and leave the judgement to the inspection.
Insurance. State law governs a driver's right to choose their own repairer, and several states have specific provisions about steering by insurers. If you tell customers they can choose you, make sure that is accurate for your state, and say which state you are describing.
Zero-deductible glass. Some states have distinctive glass coverage rules. If you operate in one, it is worth a page, and if you do not, do not imply it applies.
Prices. FTC rules on deceptive advertising: a stated price must be obtainable, and conditions must be disclosed near the price, not in a footnote.
Texting. TCPA. Written consent for marketing texts, clear opt-out, and keep the record. Transactional booking messages are treated differently, but the safest build asks for consent at booking with plain wording.
Accessibility. ADA claims against small business sites are common. WCAG 2.2 AA.
Canada
Damage limits and insurance. Provincial. Some provinces have public auto insurance, which changes the entire claim route: in those, the site should describe the provincial process rather than a private-insurer one. Say which province you are describing.
Prices. All-in pricing expectations under provincial consumer law; disclose taxes and any call-out charge.
Texting and email. CASL, which is stricter than most. Express or clearly documented implied consent, sender identification, and an unsubscribe in every commercial message.
Accessibility. AODA in Ontario for larger organisations, and the Accessible Canada Act federally. WCAG 2.0 AA is the common obligation, AA on 2.2 is the sensible build.
Australia
Damage limits. State roadworthiness rules. Describe generally, attribute to the inspection.
Insurance. Australian Consumer Law treats misleading representations seriously, and the ACCC pursues them. Same rule as elsewhere: factual about your relationships, general about policies.
Prices. Single-price rule: the total price including GST, prominently, and no drip-fed compulsory charges.
Texting. Spam Act. Consent, sender identification, and a functional unsubscribe.
Accessibility. Disability Discrimination Act, with WCAG 2.1 AA referenced in government guidance.
European Union
Damage limits. National, varying across member states. Describe your own country.
Insurance. Unfair Commercial Practices Directive as implemented locally. Same discipline.
Prices. Total price including VAT, clearly displayed, under consumer rights rules.
Data and texting. GDPR. A lawful basis for the enquiry data, a real privacy notice, consent before non-essential cookies including analytics, and consent for marketing messages. Photographs of a customer's vehicle are personal data in this context, so say how long you keep them.
Accessibility. The European Accessibility Act's scope is widening; EN 301 549 and WCAG AA is the target.
What is the same everywhere
- Never tell a driver their vehicle is legal or illegal from a photograph. Describe the standard and let the inspection decide.
- Be factual about insurer relationships and general about policy terms.
- Show a total price that a customer can actually obtain.
- Get consent for marketing messages, and keep booking messages separate.
- Say how long you keep customer photographs and registration data.
- Build to WCAG AA once and stop worrying about which jurisdiction is asking.
Where this sits
Our auto glass websites are built with the price display, insurance wording and consent handling set for the country you work in, at a fixed price. The wider trade version is on the automotive page. None of this is heavy. It is a handful of sentences written once, carefully.